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Yuanqing Li

Associate Professor, Management, Feliciano School of Business

Office:: Feliciano School of Business 434
Email:: liyua@montclair.edu
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Bio

Yuanqing Li is an Associate Professor of Entrepreneurship of Department of Management in the Feliciano School of Business at Montclair State University. Yuanqing earned her Ph.D. in Business Administration with a concentration in Entrepreneurship, as well as her MBA, from the University of Texas - Rio Grande Valley. Before joining Montclair State University, Yuanqing worked at Coastal Carolina University near Myrtle Beach, SC, and at Dominican University near Chicago, IL, where she has been an Assistant Professor since 2017 and was tenured in 2023. Her research interests include cross-cultural management, international entrepreneurship, behaviors of nascent entrepreneurs, sustainability, and crowdfunding. Her publications have appeared in management journals such as Information & Management, Journal of Business Venturing Insights, and International Journal of Entrepreneurial Behavior & Research. She has also published two book chapters and presented over thirty research papers at major management conferences.

Research

Li, Y., Sui, S., Wu, S. Actions Speak Louder: Prosocial Behavioral Integrity, Social Media, and Collaboration on Crowdfunding Success. Under review at the Journal of Business Research
Liu, X., Li, Y., Ma, Y., Zhao, C., & Zhao, W. Narrative Distinctiveness in Digital Entrepreneurship: Can More Be Better? Under review at the Information & Management
Sheng, X., Ma, Y., Li, Y. & Yang, X. (2025). The Perception of Artificial Intelligence: Effects on Employee Job Behavior and Performance. Under review at International Journal of Technology Management

Honors & Awards

Best Paper Award, Frontiers of Business Research (June 2016)
Summer Research Award, Dominican University (March 2023)
Exelon Teaching Innovation Grant, Dominican University (May 2023)
Exelon Research Grant, Dominican University (May 2023)
Faculty Summer Research Award, Coastal Carolina University (March 2024)

Refereed Published Articles

N. Pham, Y. Li, T. Hossain, C. Schapsis, H. Pham, M. Minor (2020). Understanding mental health services and help-seeking behaviours among college students in Vietnam. Asia Pacific Journal of Health Management
W. Zhou, X. Yang, Y. Li, Y. Zhang (2019). Pattern versus level: a new look at the personality-entrepreneurship relationship. International Journal of Entrepreneurial Behaviour and Research
N. Pham, H. Pham, T. Hossain, Y. Li (2020). Servicescapes in healthcare: A qualitative study on the Elderly's perception of an aged care facility. Asia Pacific Journal of Health Management
N. Pham, Y. Li, C. Schapsis, T. Hossain, H. Pham, D. Fischer, J. Yang (2020). Intrinsic cultural factors that helped Vietnam overcome the Covid-19 pandemic compared with other countries. Asia Pacific Journal of Health Management
Y. Li, S. Sui, S. Wu (2022). The effect of gender fit on crowdfunding success. Journal of Business Venturing Insights
N. Pham, J. Shi, J. Fogel, Y. Li, H. Pham (2021). Motivations for bribery and bribery in business: Vietnam past and present. Asia Pacific Business Review
Y. Li, N. Xiao, S. Wu (2021). The devil is in the details: The effect of nonverbal cues on crowdfunding success. Information & Management
T. Su, Y. Yu, Y. Li, J. Zhang (2023). How does technology sourcing in organizational ambidexterity produce high venture performance?. Chinese Management Studies
Y. Li, F. Cabano, P. Li (2023). How to attract low prosocial funders in crowdfunding? Matching among funders, project descriptions, and platform types. Information & Management
J. Cressman, K. Burns, I. Calin-Jageman, D. King, A. Krafnick, Y. Li, B. Reavey, P. Silvers, S. Kreher (2024). A process for updating teaching evaluation criteria, for formative and summative purposes, at a primarily undergraduate Hispanic-Serving Institution.. To Improve the Academy: A Journal of Educational Development
Y. Li, A. Rosenbloom (2024). Why Are There So Few Schumpeterian Entrepreneurs from China? Understanding the Factors That Influence Entrepreneurial Opportunity Evaluation from a Comparative Culture Perspective.. Journal of Comparative International Management
X. Liu, Y. Ma, Y. Li, B. Li, Y. Xia (2025). Shaping learning aspirations: the influence of E-commerce clusters on rural entrepreneurs. Electronic Commerce Research
Y. Li, S. Wu, W. Zhou (2024). The effect of syntax simplicity on crowdfunding performance. Venture Capital
T. Su, K. Wang, Y. Chen, Y. Li (2025). Academia or industry? The effect of long-term performance feedback on collaborative innovation partner selection. . Technology Analysis & Strategic Management

Published Proceedings

Y. Li, S. Wu, N. Xiao (5s). 2015. Smile: Click! Here is your money! The effect of non-verbal cues on crowdfunding success Academy of Management Proceedings
Y. Li, J. Welbourne, S. Wu (5s). 2018. Likability in Crowdfunding-Does It Matter? Academy of Management Proceedings
Y. Li, S. Wu, T. Redd (5s). 2016. Simplicity as a virtue: The effect of readability and complexity on crowdfunding attractiveness Academy of Management Proceedings
Y. Li, P. Li, F. Cabano (5s). 2021. How to Attract Low Prosocial Funders in Crowdfunding? Academy of Management Proceedings
E. Swartz, Y. Li, Y. Zhang (5s). 2025. Mapping women investors in the South African entrepreneurial ecosystem Proceedings of the Diana International Conference
Y. Li, Y. Zhang, E. Swartz (5s). 2025. Navigating Gender Bias in Crowdfunding: The Influence of Role Congruity. Proceedings of the Diana International Conference

Books & Chapters

Y. Li, S. Wu (2021). The power of words in crowdfunding. IGI Global
L. Zhao, Y. Li (2020). Crowdfunding in China: Turmoil of global leadership. Advances in Crowdfunding: Research and Practice