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Maryam Nezhadian

Assistant Professor, Marketing, Feliciano School of Business

Email:
nezhadianm@montclair.edu
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Maryam Nezhadian is an Assistant Professor of Marketing at Montclair State University. She earned her Ph.D. in Marketing, with a minor in Computer Science, from the University of Wisconsin–Milwaukee. Her research explores the intersection of marketing and artificial intelligence, with a focus on how marketplace relationships and interactions can be better understood through advanced data-driven methods. In particular, she applies natural language processing techniques to model consumer perceptions and communication, while also addressing key managerial issues in sales, branding, and content management. In the classroom, she emphasizes experiential learning by encouraging students to engage with concepts through hands-on experiences before framing them within broader theories and frameworks.

Specialization

Retailing, Sales, Digital Marketing, Marketing Analytics, Natural Language Processing, Large Language Models.

Office Hours

Spring

Tuesday
1:00 pm - 2:00 pm
Thursday
1:00 pm - 2:00 pm
Office: SBUS 531

Research

  • <i>Cross-Cultural Communication: The Role of Language in Consumer Perception and Sales</i>
  • <i>Does Sensory Language Impact Sales?</i>
  • <i>Early Signs of Trend-Spotting</i>: This work is planned for submission to the <i>Journal of Business Research </i>in Summer 2026.
  • <i>Emerging Trends and Digital Content: A Contextual Topic Model Using Large Language Models</i>: This work has undergone rounds of review at the <i>Journal of Marketing Research</i> and <i>Management Science</i> and is now being prepared for submission to the <i>Informs Journal of Computing</i> in April 2026.
  • <i>Neural Brand Perception: Does Brand Innovation Influence Consumer Perception? A Neural Network Approach</i>
  • <i>Salesforce Behavior and Performance: The Impact of Salesperson Behavior and Note-Taking Style in B2B Interactions on Sales Performance</i>

Professional Experience

  • Project Assistant, University of Wisconsin-Milwaukee (2020 - 2021)
  • Teaching Assistant, University of Wisconsin-Milwaukee (2021 - 2022)
  • Instructor, University of Wisconsin-Milwaukee (2022 - 2025)

Published Proceedings

  • M. Nezhadian (5s). 2024. Cross-cultural dynamics in crowdfunding: A multifaceted analysis of linguistic adaptation American Marketing Association
  • M. Nezhadian (5s). 2023. Transforming education: A comparative study of consumer preferences in online marketing courses pre and post covid-19 Marketing Management Association
  • M. Nezhadian (5s). 2025. Short yet insightful: adapting text analytics for short texts in marketing American Marketing Association