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Shashi Shekhar Rapaka
Assistant Teaching Professor, Marketing, Feliciano School of Business
- Email:
- rapakas@montclair.edu
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Bio
Shekhar Rapaka is a global CPG specialist with over 30 years of experience delivering growth through strategy, brand building, and innovation. He has held executive leadership roles across 11 countries, including UAE, Indonesia, Korea, UK, and the United States. Currently, while pursuing his Doctorate in Business Administration at Rutgers University, he teaches at Montclair State University. He combines academic rigor with multinational business experience to interact with and shape the next generation of Marketeers. Outside work, Shekhar enjoys hiking, cricket, and soccer, and finds joy in meeting people.
Expertise
<b>1. Global Marketing and Brand Strategy</b>
<b>2. International Business and Cross-Cultural Management</b>
<b>3. Leadership and Organizational Growth</b>
<b>4. Innovation in the CPG Industry in the age of AI</b>
<b>5. Bridging Academic Rigor with Executive Practice</b>
Professional Experience
- Global Category Director, Reckitt Benckiser HQ, UK (2009 - 2011)
- General Manager, Abbott Indonesia (2015 - 2017)
- Integration Director, Reckitt Benckiser Russia (2011 - 2012)
- General Manager, Reckitt Benckiser Korea (2012 - 2014)
- President Director, Fonterra Brands Indonesia (2017 - 2020)
- Chief Execution Officer, Fonterra Brand Malaysia Sdn Bhd. (2020 - 2022)
- Consumer Strategy Head, Fonterra USA (2022 - 2023)
Consulting
- Management Consulting, CEO Works. (May 2025 - Present). I advise CEO Works on developing their brand identity and their corporate positioning. I help them shape their strategy to impact narratives for target clientele of CEOs/CHROs & PE managers.