Social Media and Public Relations

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A student asks a question during a press conference at Montclair State University

Montclair’s Social Media and Public Relations program will prepare you to create unique and engaging content to connect with you with the right audience at the right place at the right time in today’s rapidly changing digital world. Using our digital studio and our other world-class production equipment and facilities, you’ll learn how to create content and design campaigns that make an impact across TikTok, Instagram and other other platforms.

You’ll build strong skills in storytelling and campaign strategy while learning how to analyze social media trends and handle crisis communication. As you progress, you’ll have the chance to focus on the aspects of social media and public relations that inspire you most, whether that’s crafting influencer campaigns, producing multimedia content, or exploring digital trends that help tell compelling stories.

With hands-on training in the state-of-the-art Joetta Di Bella and Fred C. Sautter III Center for Strategic Communication, you’ll learn directly from faculty who conduct cutting-edge research and bring real-world experience to the classroom. This prepares you to confidently enter a fast-growing, ever-changing field.

If you’re ready to master the art of modern communication and become a storyteller who makes a difference, this program is for you. See the curriculum.

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Careers in Public Relations

The Bureau of Labor Statistics predicts a 10% increase in public relations jobs over the next five years.

Here’s just a few of the roles you’ll be ready to take on when you graduate from our Social Media and Public Relations program.

Want to dive deeper? Our Career Services Department can show you more.

Check Out Our Student Agency

Looking for hands-on learning opportunities that can add to your portfolio and get you credits? Our on-campus agency, Hawk Communications, is run entirely by students – and puts you at the center of the action working with real clients.

What Sets Us Apart

World-Class Internships

Being 12 miles from the media capital of the world certainly has its advantages.
Our internship program is second to none, and will help give you hands-on learning opportunities at the highest levels of the industry.
Here’s a few of the organizations offering internships to our social media and public relations students:

Montclair’s Social Media and Public Relations program stands out from the pack.

Our PRSSA Chapter is Thriving

Our Public Relations Student Society of America chapter has received national recognition in the Bateman Case Study Competition, including a runner-up finish in 2024 and an Honorable Mention in 2025.

two students working together looking at a laptop

Access Social Media Data for Exciting Research Projects

From Twitter hate speech to more lighthearted topics such as the polarizing but fun pumpkin spice “controversy”, faculty and students collaborate on exciting social media data analytics projects.

Where Our Graduates are Working

If you graduate from our program, you won’t just get a “job” – you’ll have the chance to work for one of the biggest brands or PR agencies in the world. Here’s just a few of the big-time companies that are employing our graduates right now.

collage of logos of companies including Panasonic, Walt Disney, Ogilvy and more


Featured Faculty


Related Programs

Want to apply what you’ll learn in this program to the world of sports? Check out our Sports Communication program to pursue careers in the sports media industry.

Questions? We’re Here to Help.

If you have any general questions regarding the application process and requirements, please contact Undergraduate Admissions.

Office of Undergraduate Admissions

The office of Undergraduate Admissions will guide you every step of the way on your journey from learning about the University and its offerings, to applying for a program through to acceptance and enrollment.

Next Steps

Wherever you learn—on campus or online—Montclair State University offers the programs, community and support to help you reach your goals. Take the next step today.

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Learn on Campus

Immersive classes, vibrant campus life and hands-on experiences that put you at the center of it all.

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Learn Online

Montclair Online offers the same nationally recognized faculty, engaging coursework and supportive community as our on-campus classes - designed to fit your life. With multiple start dates each year, you can begin when the time is right for you.

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