Social Media and Public Relations
- BA
- Major
Montclair’s Social Media and Public Relations program will prepare you to create unique and engaging content to connect with you with the right audience at the right place at the right time in today’s rapidly changing digital world. Using our digital studio and our other world-class production equipment and facilities, you’ll learn how to create content and design campaigns that make an impact across TikTok, Instagram and other other platforms.
You’ll build strong skills in storytelling and campaign strategy while learning how to analyze social media trends and handle crisis communication. As you progress, you’ll have the chance to focus on the aspects of social media and public relations that inspire you most, whether that’s crafting influencer campaigns, producing multimedia content, or exploring digital trends that help tell compelling stories.
With hands-on training in the state-of-the-art Joetta Di Bella and Fred C. Sautter III Center for Strategic Communication, you’ll learn directly from faculty who conduct cutting-edge research and bring real-world experience to the classroom. This prepares you to confidently enter a fast-growing, ever-changing field.
If you’re ready to master the art of modern communication and become a storyteller who makes a difference, this program is for you.
Careers in Public Relations
The Bureau of Labor Statistics predicts a 10% increase in public relations jobs over the next five years.
Here’s just a few of the roles you’ll be ready to take on when you graduate from our Social Media and Public Relations program.
Social Media Managers
Bloggers/Influencers
Event Planners
Reputation/Crisis Management
Brand Management
Content Creators
Publicists
Media Relations
Community Relations
Strategic Communication Managers
Check Out Our Student Agency
Looking for hands-on learning opportunities that can add to your portfolio and get you credits? Our on-campus agency, Hawk Communications, is run entirely by students – and puts you at the center of the action working with real clients.
What Sets Us Apart
World-Class Internships
Being 12 miles from the media capital of the world certainly has its advantages.
Our internship program is second to none, and will help give you hands-on learning opportunities at the highest levels of the industry.
Here’s a few of the organizations offering internships to our social media and public relations students:
CNBC
Food Network
HBO
Jaguar
National Basketball Association
NBC Universal
NY Jets
Sirius/XM Satellite Radio
The Yes Network
NJ Devils
Robert Wood Johnson Foundation
Pepsi
Prudential Financial
Johnson & Johnson
Bobbi Brown Cosmetics
Our PRSSA Chapter is Thriving
Our Public Relations Student Society of America chapter has received national recognition in the Bateman Case Study Competition, including a runner-up finish in 2024 and an Honorable Mention in 2025.
Access Social Media Data for Exciting Research Projects
From Twitter hate speech to more lighthearted topics such as the polarizing but fun pumpkin spice “controversy”, faculty and students collaborate on exciting social media data analytics projects.
Where Our Graduates are Working
If you graduate from our program, you won’t just get a “job” – you’ll have the chance to work for one of the biggest brands or PR agencies in the world. Here’s just a few of the big-time companies that are employing our graduates right now.
Featured Faculty
Bond Benton
- Professor
Questions? We're Here to Help.
If you have any general questions regarding the application process and requirements, please contact Undergraduate Admissions.
Undergraduate Admissions Office
Whether you’re looking to begin an application, have questions about transferring to Montclair or trying to check your application status, the Office of Undergraduate Admissions is pleased to help you in any way we can.
- msuadm@montclair.edu
- 973-655-4444
- Susan A. Cole Hall, Suite 100