The SCM Colloquium Series presents: "Creativity Means Business" with Lindsay Stein
Lindsay Stein is a former reporter for both Ad Age and PR Week, and she is currently the editor of Campaign US, the international online publication dedicated to covering the marketing, advertising, public relations, and media industries.
Campaign US is dedicated to celebrating creative excellence from across the broad span of the communications industry, while putting creativity firmly in a business context.
According to Lindsay, “when we talk about creativity, we don't just mean words and pictures, emotive and transformative as they can be. We also mean creative media thinking, creative technology solutions, creative marketing strategy. If it happens in marketing communications and it's amazing, inspiring, provocative and effective, we want to share it.”