Experience Working with Real Clients
Looking for hands-on learning opportunities that can add to your portfolio and get you credits? Our STCM 431 Advertising Campaign Capstone Course puts you at the center of the action working with real clients.
Montclair’s Advertising program will show you how to create the campaigns that will have people talking and buying – and prepare you to thrive in one of the fastest-growing career fields in the world.
You’ll learn how to write and direct innovative campaigns for leading brands, companies and causes, sharpening your content production skills in our state-of-the-art facilities.
You’ll also learn what makes people tick and how they make buying decisions, and use this data to create messaging that makes them want to buy, donate or support.
But best of all, you’ll develop real campaigns for real clients through classroom work and co-curricular activities. So you’ll have a stacked portfolio to showcase on your first job interview, and be the candidate that can make an immediate impact from day one.
If you want to learn how to create the ads that drive the marketplace – and leave people talking – you’ve found your home in this program. See the curriculum.
What You’ll Study
Our Advertising program’s not like the rest. Here’s a look at what you’ll learn in this brand-new degree track:
Multimedia Production: Learn how to create the multimedia content that will drive your campaigns in our state-of-the-art production facilities
Brand Storytelling: Learn how to tell a brand’s complete story, and how to create the messaging that will drive its narrative.
Social Media Analytics: You’ll learn how to analyze social media data to determine how your campaigns are performing and how to adjust.
Client and Campaign Management: Take a campaign from beginning to end, and keep your clients happy from start to finish.
Don’t Take Our Word For It – Hear From a Recent Communications Graduate
“The College of Communication and Media is filled with some of the most knowledgeable professors, and you’ll have access to state-of-the-art technology right away. Professors also have connections across every industry, and truly prepare their students for life after graduation.”
Stevie Vallellanes
Related Programs
Not sure if Advertising is right for you? Check out our Social Media and Public Relations program, which offers similar hands-on learning experiences.
Questions? We’re Here to Help.
If you have any general questions regarding the application process and requirements, please contact Undergraduate Admissions.
The office of Undergraduate Admissions will guide you every step of the way on your journey from learning about the University and its offerings, to applying for a program through to acceptance and enrollment.
- msuadm@montclair.edu
- 973-655-4444
- Susan A. Cole Hall, Suite 100
Montclair's College of Communications and Media is a robust community of creative artists, communicators and scholars offering students dynamic fields of study including advertising, animation, sports communication, and social media and public relations.
- 973-655-5214
- Morehead Hall 103