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Faculty Experts

Dr. Archana Kumar

Associate Professor, Marketing

Cell: 865-360-4827
Office: 973-655-3001
Faculty Profile

Expert on apparel retailing, branding strategies, consumer behavior, electronic and mobile commerce shopping behavior, and cross-cultural consumer behavior.

Area of Expertise

  • Consumer Behavior
  • Apparel Retailing
  • Branding Strategies
  • Mobile Shopping Behavior
  • Electronic Shopping Behavior
  • Cross-Cultural Consumer Behavior


Related Faculty

Shintaro Sato, Devon Johnson, Jack Samuels