Faculty Experts

Dr. Archana Kumar

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Associate Professor, Marketing

Email: kumara@montclair.edu
Cell: 865-360-4827
Office: 973-655-3001
Faculty Profile

Expert on apparel retailing, branding strategies, consumer behavior, electronic and mobile commerce shopping behavior, and cross-cultural consumer behavior.

Area of Expertise

• Consumer Behavior
• Apparel Retailing
• Branding Strategies
• Mobile Shopping Behavior
• Electronic Shopping Behavior
• Cross-Cultural Consumer Behavior

Media

• A retail collapse? Additional NJ closures leave lots of open space (NJ 101.5 FM)

Related Faculty

Shintaro Sato, Devon Johnson, Jack Samuels