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Patrali Chatterjee

Chairperson, Feliciano School of Business

Email:
chatterjeep@montclair.edu
Phone:
973-655-7935
Degrees:
BS, University of Bombay
MS, University of Bombay
MMS, University of Bombay
PhD, Vanderbilt University
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Bio

Dr. Patrali Chatterjee is Chairperson and Professor of the Department of Marketing and Graduate Coordinator of the Digital Marketing Program at the Feliciano School of Business, Montclair State University. Dr. Chatterjee is President of the American Collegiate Retailing Association, the leading academic association for retailing educators worldwide. Prior to joining Montclair State University, Dr. Chatterjee was Vice Chair and Assistant Professor, Department of Marketing at Rutgers Business School, Rutgers University. She holds a Ph.D. in Marketing from the Owen School of Management, Vanderbilt University. Prof. Chatterjee's research interests include customer insights and marketing analytics, clickstream data modeling, customer equity management, omnichannel retail strategy, and digital/social/mobile marketing.
Dr. Chatterjee's research has appeared in several books and academic journals including Advances in Consumer Research, Information Systems Research, International Journal of Advertising, Journal of Business Research, Journal of Computer-Mediated Communication, Journal of Electronic Commerce Research, Journal of Product and Brand Management, Marketing Science and the Review of Economics and Statistics. Her research has been reported in news and business media outlets like Fast Company, The Wall Street Journal, Stanford Innovation Review, Time, The Star-Ledger, and WalletHub.com among others. She is co-author of Retail Management: A Strategic Approach published by Pearson.
She has served as conference chair and session chair, reviewer, and associate editor for several academic journals and the Harvard Business School Publishing and had coedited issues for several academic journals including the Journal of Research in Interactive Marketing and the Journal for Advancement in Marketing Education. She was involved as an Inaugural Professor in the Google Online Marketing Challenge, a global competition aimed at training students in developing and executing online advertising campaigns for nonprofits and entrepreneurs. Prof. Chatterjee has consulted for several organizations including CIT Group, Dick’s Sporting Goods, Google Create, NJ Department of Environmental Protection, Spencer Savings Bank among others.

Specialization

Dr. Chatterjee's research interests include online advertising research, clickstream data modeling, customer relationship management, social media marketing, and the role of technological innovations in sustaining online businesses and nonprofits. Dr. Chatterjee's research has appeared in several books and academic journals including Advances in Consumer Research, International Journal of Advertising, Journal of Business Research, Journal of Computer-Mediated Communication, Journal of Electronic Commerce Research, Journal of Product and Brand Management, Marketing Science and the Review of Economics and Statistics. Her research has been reported in news and business media outlets like The Wall Street Journal, Stanford Innovation Review, The Star Ledger among others. Dr. Chatterjee is a member of the editorial board of the IEEE-Transactions in Engineering Management, American Marketing Association, Association of Consumer Research and the Institute of Management Science.

Dr. Chatterjee has taught courses and executive seminars in Advertising Management, Brand Portfolio Management, Internet Marketing, Marketing Management, Marketing Research, Marketing Strategy, and Online Marketing Measurement.

Resume/CV

Office Hours

Spring

Tuesday
2:45 pm - 4:00 pm
Thursday
2:45 pm - 4:00 pm

Links

Research

  • Online Food Delivery Platforms – Raiding or Rescuing Independent Businesses during COVID
  • The Role of Liked Atmospheric Music on Retail Consumer Citizenship Behaviors
  • Chatterjee, Patrali, “Do Loyalty Coupons Engender Loyalty?"
  • Green Brand Extensions: The Role of Attribute-Product Schema Incongruity on the Processing of Environmental Claims
  • Leveraging Generative-AI (ChatGpt) In Digital Marketing Education
  • Are Retailers Using Channel Strategy as an Information Signal in Online Shopping?
  • Chatterjee, Patrali and Suman Basuroy, “Managing Customer AcquisitionActivities: A Multistage Process Model of Consumer Decision to Subscribe to Membership Shopping Services.”

Professional Experience

  • Assistant Professor, Rutgers Business School, Rutgers University (1997 - 2006)
  • Vice Chair Marketing, Rutgers Business School, Rutgers University (2005 - 2006)
  • Associate Professor, Montclair State University, School of Business (2006 - 2014)
  • Secretary, Member of Executive Board, American Collegiate Retailing Association (2016 - 2017)
  • Associate Editor - Technology, Interactive and Digital Marketing, Journal of Business Research (2021 - 2023)
  • Vice-President, Member Executive Board, American Collegiate Retailing Association (2018 - 2021)
  • Secretary, Member Executive Board, American Collegiate Retailing Association (2017 - 2018)
  • President, Member - Executive Board, American Collegiate Retail Association (2021 - 2023)
  • Professor, Department of Marketing, Montclair State University (2014 - Present)
  • Graduate Program Coordinator - Digital Marketing Program , Montclair State University (2017 - Present)
  • Chairperson, Department of Marketing, Montclair State University (2019 - Present)

Consulting

  • Technical/Professional Work, Google Creative Labs. (August 2015 - September 2015). Review and evaluate content in proposed Google Mobile Web certification. Participated in training workshop, focus groups, and provided evaluations.
  • Academic, Encyclopaedia Britannica. (March 2002 - September 2006). Social network analysis of EB content, content sharing patterns among free and paid subscribers to analyze customer acquisition and retention.
  • Academic, David's Bridal. (November 2005 - June 2006). Analyzed data and provided managerial insights and recommendations on customer equity management.
  • Academic, Spencer Savings Bank. (February 2000 - April 2000).
  • Academic, New Visions Communications. (November 1997 - May 1998).
  • Academic, CIT Group Inc.. (November 2005 - November 2000). Speaker at Marketing Managers Annual Meeting: Providing the Scent of Information: How Trust -based Stimuli on Web Pages Impact Browsing Behavior and Task Completion at Web Sites"
  • Academic, Smartport.com. (January 1999 - May 2000).
  • Technical/Professional Work, Interactive Advertising Bureau. (June 2023 - Present). Technical Committee Member, AR (Augmented Reality) Measurement Standards Task Force: IAB-MRC to help develop measurement standards for AR advertising and gaming formats.

    - Task Force - Creative Standards and Best Practices in Gaming:
    Objective: Identify and standardize common metrics that more effectively capture the impact of AR campaigns. Define a measurement that is inclusive of AR’s interactive and immersive format.

    In addition, develop and understand the scope/dimension of the work towards developing measurement standards, procedures for Augmented Reality advertising and gaming taking into account perceptual and cognitive impacts towards brand activation, across Ad Placements, Devices, Metrics, other add-ons

Honors & Awards

  • Doctoral Research Scholar, National Science Foundation ( 1996)
  • Doctoral Research Fellow, Vanderbilt University ( 1993)
  • Graduate Scholarship, University of Bombay ( 1989)
  • Talent Development Award, University of Bombay ( 1987)
  • Invited Atendee, Association of North America Higher Education International (May 2019)
  • Invited Speaker, ANA Education Foundation (February 2019)
  • Co-Chair, AMA/ACRA Retailing Conference, The American Marketing Association ( 2016)
  • Best Paper Nominee, AMA/ACRA Retailing Conference, The American Marketing Association (March 2015)
  • Outstanding Paper Award Winner: Literati Network Awards for Excellence 2010, Emerald Group Publishing Limited (May 2010)
  • Best Paper Award at the AMS/ACRA Retailing Conference, Academy of Marketing Sciences (September 2009)
  • Doctoral Consortium Fellow, American Marketing Association ( 1996)
  • Faculty Advisor - Google Online Marketing Challenge Semi-finalist group, Google, Inc. (August 2009)
  • Judge, 19th Annual ANA Multicultural Excellence Awards, Association of National Advertisers (August 2019)
  • Judge, 20th Annual ANA Multicultural Excellence Awards, Association of National Advertisers (September 2020)
  • Judge, 2020 Annual AMA Case Competition - PODS, American Marketing Association (December 2020)
  • Faculty Advisor - Google Online Marketing Challenge Top Marketer Award, Google Inc. (September 2020)
  • Judge, 2021 AMA ICC Case Competition - Amazon Prime Student, American Marketing Association (December 2021)
  • Judge, 22nd Annual ANA Multicultural Excellence Awards, Association of National Advertisers (August 2022)
  • Judge, 23nd Annual ANA Multicultural Excellence Awards, Association of National Advertisers (June 2023)

Refereed Published Articles

  • P. Chatterjee, J. Butler (1997). Tests of the Specification of Univariate and Bivariate Ordered Probit. The Review of Economics and Statistics
  • D. Hoffman, T. Novak, P. Chatterjee (1996). Commercial Scenarios for the Web: Opportunities and Challenges. The Journal of Computer-Mediated Communication
  • P. Chatterjee (2006). Cross-Channel Product Ordering and Payment Policies in Multichannel Retailing: Implications for Shopping Behavior and Retailer Profitability. Journal of Shopping Center Research
  • H. Tuckman, P. Chatterjee, D. Muha (2004). Nonprofit Websites: Prevalence, Usage and Commercial Activity. Journal of Nonprofit and Public Sector Marketing
  • P. Chatterjee, D. Hoffman, T. Novak (2003). Modeling the Clickstream: Implications for Web-Based Advertising Efforts. Marketing Science
  • P. Chatterjee (2002). Interfirm Alliances in Online Retailing. Journal of Business Research
  • P. Chatterjee, S. Basuroy (2001). From Bricks-and-Mortar to Clicks-and-Mortar: How Traditional Retailers Can Leverage Online Market Opportunities through Internet Malls. Journal of Shopping Center Research
  • P. Chatterjee (2007). Advertised versus Unexpected Next Purchase Coupons: Consumer Satisfaction, Perceptions of Value and Fairness. Journal of Product and Brand Management
  • P. Chatterjee (2010). Consumer Response to Promotions in the Presence of Surcharge: Implications for Online Retailing. Journal of Customer Behaviour
  • P. Chatterjee, J. McGinnis (2010). Customized Online Promotions: Moderating Effect of Promotion Type on Deal Value, Perceived Fairness, and Purchase Intent. Journal of Applied Business Research
  • P. Chatterjee (2010). e-Service Brand Extensions: The Role of Perceived Fit and Category Usage Level on Adoption. Journal of Service Science
  • P. Chatterjee (2010). Multiple-Channel and Cross- Channel Shopping Behavior: The Role of Consumer Shopping Orientation. Marketing Intelligence and Planning
  • P. Chatterjee (2009). Green Brand Extension Strategy and Online Communities. Journal of Systems and Information Technology
  • P. Chatterjee (2008). Are Unclicked Ads Wasted? Immediate and Long-Term Impact of Banner and Pop-Uo Ads on Communication Outcomes. Journal of Electronic Commerce Research
  • P. Chatterjee, A. Kumar (2017). Innovating the Retail Curriculum for Future Careers in Retail. Journal for Advancement of Marketing Education
  • A. Ding, S. Li, P. Chatterjee (2015). Learning User Real-Time Intent for Optimal Dynamic Webpage Transformation. Information Systems Rresearch
  • P. Chatterjee, L. Mather (2013). How Marketers Leverage Signals of UGC Information Value in Customer Acquisition. MIS Quarterly
  • P. Chatterjee (2012). The Role of Varying Information Quantity in Ads on Immediate and Enduring Cross-Media Synergies. Journal of Marketing Communications
  • P. Chatterjee, Y. Wang (2012). Online Comparison Shopping Behavior of Travel Consumers. Journal of Quality Assurance in Hospitality & Tourism
  • P. Chatterjee (2010). Causes and Consequences of “Order Online Pick Up In-Store” Shopping Behavior. International Review of Retail, Distribution and Consumer Research
  • P. Chatterjee (2011). Framing Online Promotions: Shipping Price Inflation and Deal Value Perceptions. Journal of Product and Brand Management
  • P. Chatterjee (2011). Drivers of New Product Recommending and Referral Behaviour on Social Network Sites. International Journal of Advertising
  • P. Chatterjee (2011). Can Unconscious-Conscious Processing Sequences Enhance Ad Exposure Outcomes?. Journal of Brand Management
  • P. Chatterjee, A. Kumar (2017). Consumer Willingness to Pay Across Retail Channels. Journal of Retailing and Consumer Services

Published Proceedings

  • P. Chatterjee (5s). 2006. If I Only Had it Earlier! Consumer Response to Advertised and Surprise Next Purchase Coupons Behavioral Pricing Conference Proceedings
  • P. Chatterjee (5s). 2005. Changing Banner Ad Executions on the Web: Impact on Clickthroughs and Communication Outcomes Advances in Consumer Research
  • P. Chatterjee (5s). 2001. Online Reviews – Do Consumers Use Them? Advances in Consumer Research
  • P. Chatterjee (5s). 2010. Customized Online Promotions: Moderating Effect of Promotion Type on Deal Value, Perceived Fairness, and Purchase Intent Proceedings of the 2010 International Academy of Business Research Conference
  • P. Chatterjee (5s). 2009. Differential Consumer Response to Bundled and Partitioned Prices – The Role of Shipping Charges Proceedings of the 2009 Academy of Marketing Science Retailing Conference
  • P. Chatterjee (5s). 2009. Multiple-Channel and Cross-Channel Shopping Behavior Proceedings of the 2009 Academy of Marketing Science Retailing Conference
  • P. Chatterjee (5s). 2008. Reduced Prices or Reduced Shipping? Implications of Promotion Formats on Online Shopping Behavior Behavioral Pricing Conference
  • P. Chatterjee (5s). 2008. Comparison Shopping, Satisfaction and Recommending Behavior Proceedings of the Annual INFORMS Marketing Science Conference
  • P. Chatterjee (5s). 2007. Forced vs. Voluntary Exposure Web Ads: Impact of Ad Avoidance on Communication Outcomes Advances in Consumer Research
  • Y. Limbu, P. Chatterjee, C. Jayachandran (5s). 2014. Asymmetric Relationship between Reference Group Influence on Pro-Health and Deviant Behaviors of Base of Pyramid Consumers Association for Consumer Research
  • P. Chatterjee (5s). 2011. Use of Social Media Dashboards in Undergraduate Quantitative Methods Course 17th Annual Sloan Consortium International Conference on Online Learning
  • P. Chatterjee, Y. Wang (5s). 2010. Online Comparison Shopping Behavior of Travel Consumers Proceedings of the 2010 Northeast Business & Economics Association (NBEA)
  • P. Chatterjee, M. Kay (5s). 2010. Green Brand Extensions: The Role of Attribute-Product Schema Incongruity on the Processing of Environmental Claims Proceedings of the 2010 Northeast Business & Economics Association
  • P. Chatterjee, A. Mukherjee (5s). 2010. Use of Internet projects to enhance analytical skills in undergraduate marketing course Proceedings of the 2010 Sloan-C 16th Annual International Conference on Online Learning – Learning Effectiveness
  • P. Chatterjee (5s). 2011. E-Commercialization in the Non-Profit Sector: Adoption of Incremental and Radical Innovations Proceedings of the Annual 2011 Winter AMA Marketing Educators Conference
  • P. Chatterjee, A. Mukherjee (5s). 2011. Impact of online community relationship on new product recommending behavior Proceedings of the American Marketing Association Marketing Educators Conference
  • P. Chatterjee (5s). 2017. Marketing Analytics is the New Cool! Effectiveness of Inquiry-Based Learning Approach in Quantitative Marketing Courses Marketing Management Association
  • P. Chatterjee (5s). 2017. Should Simulations be used in Accelerated MBA Courses? Marketing Management Association
  • P. Chatterjee, M. Mann (5s). 2017. Lifestyle versus Financial Constraints of Pet Ownership: Implications For Discretionary Spending Online Proceedings of the Annual 2017 Summer AMA Marketing Educators Conference
  • P. Chatterjee (5s). 2020. Advertising on Retail Websites: Implications for Channel Conflict American Collegiate Retail Association
  • P. Chatterjee (5s). . Advertising on Retail Platforms:Implications for Channel Conflict Quantitative Marketing and Economics

Books & Chapters

  • D. Hoffman, T. Novak, P. Chatterjee (1997). Commercial Scenarios for the Web: Opportunities and Challenges. New Tools for New Times: Electronic Commerce - Profiting from Business Online
  • D. Hoffman, T. Novak, P. Chatterjee (1997). Commercial Scenarios for the Web: Opportunities and Challenges. Readings in Electronic Commerce
  • P. Chatterjee (2001). Beyond CPMs and Clickthroughs: Understanding Consumer Interaction with Web Advertising . Internet Marketing Research: Theory and Practice
  • P. Chatterjee (2008). Returns on E-Branding Investment: Linking Pre-Acquisition Marketing Activity to Customer Profitability. Contemporary Research on E-Branding/ Idea Group Publishing
  • B. Berman, J. Evans, P. Chatterjee (2017). Retail Management: A Strategic Approach. Pearson Publishing