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Dr. Patrali Chatterjee is Professor of Marketing at the School of Business, Montclair State University. Prior to joining Montclair State University, Dr. Chatterjee was Assistant Professor of Marketing and Vice Chair, Department of Marketing at Rutgers Business School, Rutgers University. She holds a Ph.D. in Marketing from Owen School of Management, Vanderbilt University.

Prof. Chatterjee's research interests include modeling online consumer behavior using clickstream data, customer relationship management and the leveraging technology in sustaining online businesses and nonprofits. Dr. Chatterjee's research has appeared in several books and academic journals including Advances in Consumer Research, International Journal of Advertising, Journal of Business Research, Journal of Computer-Mediated Communication, Journal of Shopping Center Research, Marketing Science and the Review of Economics and Statistics. Her research has been reported in business journals like The Wall Street Journal, Stanford Innovation Review among others. Copies of Dr. Chatterjee's papers can be downloaded in PDF by clicking on Other Documents link on this page.

Dr. Chatterjee has taught undergraduate and graduate level courses in Advertising, CRM, Internet Marketing and Electronic Commerce, Marketing Management, Marketing Strategy & Decision Making. She has taught internationally at the University of Southern Europe, Monaco and research seminars on Internet Marketing in India.

Selected Recent Publications: (please click on Other Documents to download PDF files)

Chatterjee, Patrali, and Yawei Wang (2012), “Online Comparison-Shopping Behavior of Travel Consumers,” Journal of Quality Assurance in Hospitality and Tourism, 13(1), forthcoming.

Chatterjee, Patrali (2011), “Can Unconscious-Conscious Processing Sequences Enhance Ad Exposure Outcomes?” Journal of Brand Management, forthcoming.

Chatterjee, Patrali (2011), “ Browsing Behaviour on Social Networking Sites,” International Journal of Advertising, 30 (1), forthcoming.

Chatterjee, Patrali (2011), “The Role of Varying Information Quantity in Ads on Immediate and Enduring Cross-Media Synergies,” Journal of Marketing Communication, forthcoming.
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Chatterjee, Patrali (2011), “Framing Online Promotions: Shipping Price Inflation and
Deal Value Perceptions,” Journal of Product and Brand Management, 20 (1), forthcoming.

Chatterjee, Patrali (2010), “Causes and Consequences of “Order Online Pick Up In-Store” Shopping Behavior,” International Review of Retail, Distribution and Consumer Research, 431-448.

Chatterjee, Patrali (2010), “Consumer Response to Promotions in the Presence of Surcharge: Implications for Online Retailing,” Journal of Customer Behaviour, 9 (2), 117-134.

Chatterjee, Patrali (2010), “e-Service Brand Extensions: The Role of Perceived Fit and Category Usage Level on Adoption,” Journal of Service Science, 3 (1), 7-13.

Chatterjee, Patrali and John McGinnis (2010), “Customized Online Promotions: Moderating Effect of Promotion Type on Deal Value, Perceived Fairness, and Purchase Intent,” Journal of Applied Business Research, 26 (4), 13-19.

Chatterjee, Patrali (2009), “Multiple-Channel and Cross-Channel Shopping Behavior: The Role of Consumer Shopping Orientation," Marketing Intelligence and Planning, 28(1), 9-24.

Chatterjee, Patrali (2009), “Green Brand Extension Strategy and Online Communities," \s\s\sJournal of Systems and Information Technology, 11 (4), 367-384.
Outstanding Paper Award Winner at the Emerald Literati Network Awards for Excellence 2010.

Chatterjee, Patrali (2008) “Are Unclicked Ads Wasted?” Journal of Electronic Commerce Research, 9 (1), 51-61.

Chatterjee, Patrali (2007), "Advertised versus Unexpected Next Purchase Coupons: Consumer Satisfaction, Perceptions of Value and Fairness," Journal of Product and Brand Management, March, 16 (1), forthcoming.

Chatterjee, Patrali (2007), "Cross-Channel Product Ordering and Payment Policies in Multichannel Retailing," Journal of Shopping Research, forthcoming.

Chatterjee, Patrali (2006), "Forced vs. Voluntary Exposure Web Ads: Immediate and Long-Term Impact of Ad Avoidance on Communication Outcomes," ACR 2006 Proceedings, eds. V. Morowitz, vol. 34, Provo, UT: Association for Consumer Research, forthcoming.

Chatterjee, Patrali (2005), "Changing Banner Ad Executions on the Web: Impact on Clickthroughs and Communication Outcomes," ACR 2004 Proceedings, eds. G. Menon and A. Rao, vol. 32, Provo, UT: Association for Consumer Research, 51-57.

Tuckman, Howard, Patrali Chatterjee and Dave Muha (2004), "Nonprofit Websites: Prevalence, Usage and Commercial Activity? Journal of Nonprofit and Public Sector Marketing, 12 (1), 49-68.

Chatterjee, Patrali, Donna L. Hoffman and Thomas P. Novak (2003), "Modeling the Clickstream: Implications for Web-Based Advertising Efforts," Marketing Science, 22 (4) Fall, 520-541.
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Chatterjee, Patrali (2002), "Interfirm Alliances in Online Retailing," Journal of Business Research, vol. 57 (7), July, 714-723.

Chatterjee, Patrali (2001), "Beyond CPMs and Clickthroughs: Understanding Consumer Interaction with Web Advertising ? Internet Marketing Research: Theory and Practice, ed. Ook Lee, Hershey, PA: Idea Group Publishing, 209-216.

Chatterjee, Patrali (2001), "Online Reviews ? Do Consumers Use Them?"\sACR 2001 Proceedings, eds. M. C. Gilly and J. Myers-Levy, Provo, UT: Association for Consumer Research, 129-134.

Chatterjee, Patrali and Suman Basuroy (2001), "From Bricks-and-Mortar to Clicks-and-Mortar: How Traditional Retailers Can Leverage Online Market Opportunities through Internet Malls? Journal of Shopping Center Research, 8 (1), 59-80. \s
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Chatterjee, Patrali and Robert Torres (2000), "Co-Branding Alliances in Online Environments," The Rutgers Scholar, vol. 2.
[URL: http://rutgersscholar.rutgers.edu/volume02/contenth.htm]

Butler, John. S. and Patrali Chatterjee (1997), "Tests of the Specification of Univariate and Bivariate Ordered Probit,? The Review of Economics and Statistics, 79(May), 343-348.

Hoffman, Donna L., Thomas P. Novak and Patrali Chatterjee (1996), "Commercial Scenarios for the Web: Opportunities and Challenges,? The Journal of Computer-Mediated Communication, 1 (3). [URL: http://www.ascusc.org/jcmc/vol1/issue3/vol1no3.html].

Reprinted in Readings in Electronic Commerce, Ravi Kalakota and Andrew Whinston, eds. TX: Addison-Wesley Publishing Co. 1997, pp. 29-54.

Reprinted in New Tools for New Times : Electronic Commerce- Profiting from Business On-line, Layna Fischer ed. Lighthouse Point, FL: Future Strategies Inc. , 1997, pp. 107-136.

Conference Presentations

Chatterjee, Patrali (2011), “E-Commercialization in the Non-Profit Sector: Adoption of Incremental and Radical Innovations,” Proceedings of the Annual 2011 Winter AMA Marketing Educators Conference.

Chatterjee, Patrali, and Avinandan Mukherjee (2011), “Impact of Online Community Relationship on New Product Recommending Behavior ,” Proceedings of the Annual 2011 Winter AMA Marketing Educators Conference.

Chatterjee, Patrali, and Yawei Wang (2010), “Online Comparison-Shopping Behavior of Travel Consumers,” Conference Proceedings of the 2010 Northeast Business & Economics Association, 576-580.

Chatterjee, Patrali, and Mark Kay (2010), “Green Brand Extensions: The Role of Attribute-Product Schema Incongruity on the Processing of Environmental Claims,” Conference Proceedings of the 2010 Northeast Business & Economics Association, 571-575.

Chatterjee, Patrali (2010), “Customized Online Promotions: Moderating Effect of Promotion Type on Deal Value, Perceived Fairness, and Purchase Intent,” Proceedings of the 2010 International Academy of Business Research Conference, Vol. 12, 70-75.

Chatterjee, Patrali (2009), “Differential Consumer Response to Bundled and Partitioned Prices – The Role of Shipping Charges,” Proceedings of the 2009 Academy of Marketing Science Retailing Conference, Vol. 12, 70-75.

Chatterjee, Patrali (2009), “Multiple-Channel and Cross-Channel Shopping Behavior,” Proceedings of the 2009 Academy of Marketing Science Retailing Conference, Vol. 12, 76-81.

Chatterjee, Patrali (2008), “Reduced Prices or Reduced Shipping? Implications of Promotion Formats on Online Shopping Behavior,” Proceedings of the 2008 Drexel University Behavioral Pricing Conference, 102-106.

Chatterjee, Patrali (2007), “Forced vs. Voluntary Exposure Web Ads: Impact of Ad Avoidance on Communication Outcomes," Advances in Consumer Research, eds. V. Morowitz, vol. 34, Provo, UT: Association for Consumer Research, 304.


Chatterjee, Patrali (2006), "Forced vs. Voluntary Exposure Web Ads: Immediate and Long-Term Impact of Ad Avoidance on Communication Outcomes," Association for Consumer Research 2004 Conference, September 28-October 1, Orlando, Florida.

Chatterjee, Patrali (2005), "If Only I Had It Earlier: Advertised and ?Surprise? Next-Purchase Coupons,? paper to be presented at the Fordham University Pricing Conference, New York, NY.

Chatterjee, Patrali (2005), "Modeling Multiple Acquisition and Defection Spells,? paper presented at the Annual Marketing Science Conference, Atlanta, GA.

Chatterjee, Patrali (2004), "Changing Banner Ad Executions on the Web: Impact on Clickthroughs and Communication Outcomes," Association for Consumer Research 2004 Conference, October 4-7, Portland, Oregon.

Chatterjee, Patrali and Shibo Li (2004), "Shopping Cart Abandonment,? paper presented at the Annual Marketing Science Conference, Rotterdam, Netherlands.

Chatterjee, Patrali and Suman Basuroy (2003), "Customer Acquisition and Retention: The Role of Marketing Communications,? paper presented at the Annual Marketing Science Conference, Maryland, U.S.A.

Chatterjee, Patrali and Suman Basuroy (2001), "Managing Customer Acquisition Activities: A Multistage Process Model of Consumer Decision to Subscribe to Membership Shopping Services,? paper presented at the Annual Marketing Science Conference, Wiesbaden, Germany.
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Chatterjee, Patrali (2000), "Online Reviews ? Do Consumers Use Them?" paper to be presented at ACR 2000 Proceedings, Salt Lake City, Utah.

Chatterjee, Patrali, Donna Hoffman and Thomas Novak (1999), "Modeling the Clickstream: Implications for Web-Based Advertising Efforts,? paper presented at the Annual Marketing Science Conference, Syracuse.

Chatterjee, Patrali (1998), "Privacy Concerns on the Internet: Implications for Advertising Revenues,? paper presented at the Annual INFORMS Fall 1998 Meeting, Seattle.

Chatterjee, Patrali (1998), "Aggregation Bias in Clickstream Data: Challenges in Developing Measures of Ad Effectiveness,? paper presented at the CIT Group Fall 1998, NY.

Chatterjee, Patrali (1997), "Consumer Behavior in On-line Environments,? paper presented at the Annual INFORMS Fall 1997 Meeting, Dallas.\s
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Chatterjee, Patrali (1997), "Re-patronage Patterns in On-line Advertising Environments,?paper presented at the Graduate Research Day, Vanderbilt University, Nashville.

Chatterjee, Patrali (1996), "Consumer Retention Strategies in Commercial Web Sites,? paper presented at the Fifth Annual AMA Frontiers in Services Conference.\s

Chatterjee, Patrali (1996), "Modeling Consumer Response on the World Wide Web: Implications for Advertising,? paper presented at the 1996 INFORMS Marketing Science Conference, March 7-10, The University of Florida, Gainesville.

Invited Presentations

Chatterjee, Patrali (2002), "Statistical Issues in Online Marketing Research" invited presentation in Research Workshop series at the University of Bombay, India, Jan. 6-9, Bombay, India.

Chatterjee, Patrali (2001), "Modeling Consumer Clickstream Data" invited presentation in Research Workshop series at AMA EXPLOR Forum 2001, Nov. 15-17, Chicago, IL.

Chatterjee, Patrali and Suman Basuroy (2001), "From Bricks-and-Mortar to Clicks-and-Mortar: How Traditional Retailers can Leverage Online Market Opportunities through Internet Malls?, invited presentation at the Eighth Annual ICSC Research Conference, Nov. 4-6, Denver, CO.

Specialization

Dr. Chatterjee's research interests include online advertising research, clickstream data modeling, customer relationship management, social media marketing, and the role of technological innovations in sustaining online businesses and nonprofits. Dr. Chatterjee's research has appeared in several books and academic journals including Advances in Consumer Research, International Journal of Advertising, Journal of Business Research, Journal of Computer-Mediated Communication, Journal of Electronic Commerce Research, Journal of Product and Brand Management, Marketing Science and the Review of Economics and Statistics. Her research has been reported in news and business media outlets like The Wall Street Journal, Stanford Innovation Review, The Star Ledger among others. Dr. Chatterjee is a member of the editorial board of the IEEE-Transactions in Engineering Management, American Marketing Association, Association of Consumer Research and the Institute of Management Science.

Dr. Chatterjee has taught courses and executive seminars in Advertising Management, Brand Portfolio Management, Internet Marketing, Marketing Management, Marketing Research, Marketing Strategy, and Online Marketing Measurement.

Resume/CV

Office Hours

Spring

Tuesday

2:45 pm - 4:00 pm

Thursday

2:45 pm - 4:00 pm

Links

Montclair State does not endorse the views or opinions expressed in a faculty member's webpage or website. Consistent with the principles of academic freedom, the content provided is that of the author and does not express the opinions or views of Montclair State University.

• SSRN Research Page
• UCR-Sloan Center for Internet Retailing
• Marketing Research Class Facebook Page
• Advertising Class Facebook Page
• Are Unclicked Ads Wasted? JECR paper

Documents