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Jin-A Choi

Assistant Professor, School of Communication and Media

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Dr. Choi is an Assistant Professor of Advertising at Montclair State University and the Director of Data Analytics of the Joetta Di Bella and Fred C. Sautter III Center for Strategic Communication. She received her PhD from the Stan Richards School of Advertising and Public Relations at the University of Texas at Austin.

Dr. Choi’s scholarship focuses primarily on advertising and data analytics. Her academic work has been published in several peer-reviewed journals and books such as Journal of Media Psychology, Journal of Global Marketing, Communication Studies, Sensors, Studies in Computational Intelligence, and more.

Courses Taught:

STCM240 - Social Media Analytics
STCM145 - Influencers and Opinion Leaders


Target advertising, digital advertising, celebrity/social media influencer endorsements, text mining, and data analytics