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Gabriel Gonzales

Assistant Professor, Marketing

School of Business 537
BA, Hendrix College
PhD, The Pennsylvania State University
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  • "Retail Channel Perceptions" (ongoing)
  • "Feeling Safe with Mother Nature" (ongoing)
  • "From 0% to 100% Recycled (and Everything In-Between)" (ongoing)
  • "Frontline Employees and Plastic Bag Bans" (ongoing)

Professional Experience

  • Assistant Professor of Marketing, State University of New York at New Paltz (2019 - 2022)
  • PhD Candidate, The Pennsylvania State University (2014 - 2019)
  • Assistant Professor of Marketing, Montclair State University (2022 - Present)

Honors & Awards

  • MSI/H. Paul Root Award, Marketing Science Institute, American Marketing Association (March 2020)
  • Financial Times Responsible Business Education Award (runner-up), Financial Times (January 2022)
  • Distinguished Winner, Annual Award for Responsible Research in Marketing, American Marketing Association, EBSCO, Responsible Research in Business & Management (December 2021)

Refereed Published Articles

  • G. Gonzales, L. Bolton, M. Meloy (2019). Why do consumers think it is fair to pay more when buying from producers versus retailers?. Marketing Letters
  • G. Gonzales, C. Berry, M. Meng, R. Leary (2023). Identifying and Addressing the ‘Health Halo’ Surrounding Meat Alternatives in Limited Information Environments. Journal of Public Policy & Marketing
  • K. Winterich, G. Nenkov, G. Gonzales (2019). Knowing What It Makes: How Product Transformation Salience Increases Recycling. Journal of Marketing