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Mark Hill

Associate Professor, Marketing

BS, Southern Illinois University
MBA, Southern Illinois University
DBA, Southern Illinois University
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Mark E. Hill is an Associate Professor in the Department of Marketing teaching courses in Marketing Strategy, Marketing Research, and Consumer Behavior. He brings to the classroom more than 20 years of academic and professional experience. Dr. Hill has published numerous articles on subjects related to marketing thinking. In 2006, Professor Hill received the Best Article for 2001 awarded by the journal of Marketing Education Review on “Teaching and Effectiveness: Another Look,” honored at the 2006 Society for Marketing Advances Annual Conference. His works include titles such as “The Curiosity in Marketing Thinking,” “The Obstacles to Marketing Thinking,” “A Marketing Paradox,” “That Which is ‘Not:’ Forgetting,” and “An Indefinite Consumer(s).” Each provides a foundational piece to Marketing Strategy in Play: Questioning to Create Difference, a Business Expert Press publication, 2010. In addition, his second book Marketing Strategy: The Thinking Involved, is a textbook focusing on the thinking behind strategy, to be available in 2011/2012.

He received his Doctorate degree in Marketing from Southern Illinois University and has an MBA and a Bachelor’s degree in Mechanical Engineering. Prior to his academic career, Dr. Hill worked as an Aerospace Engineer for General Electric, a Technical Manager for American Airlines, and a Marketing Representative for Unison Industries. He has been a consultant to companies across the United States providing services in the areas of marketing thinking, marketing strategy, and marketing research.


  • Strategic Agility - focusing on how thinking agility and the advances in technology are enabling strategic agility and thinking organizations/networks. Interested areas: strategic management, social media, and marketing strategy.
  • The Basis of Creativity - the neurological phenomena of creativity can be revealed utilizing a neurological network's perspective focusing on the controlling and default networks in conjunction with an understanding of the processes of synchronicity involving different frequencies. Interested areas: creativity, innovation, and education.
  • The Neurology of Creativity (Journal Article) Being finalized for submission to the J. of Creativity and Innovation Management.
  • The Plasticity in Marketing Learning: A Plasticity Pedagogy for Change (Journal Article ). Currently, in the submission process for review.
  • The Predictive Brain - utilizing a predictive-error-minimization (PEM) perspective the basis of how the brain predicts can be potentially be explained. Interested areas: consumer decision-making, teaching, and marketing management decision-making.
  • The Variability Factor - Strategic Advantages (Book). Target date for submission for publication Fall 2021.

Honors & Awards

  • Best Article for 2001, Journal of Marketing Education Review (November 2006)
  • Editorially Nominated for: The Tudor Richards & Susan Moger Award for the Best Journal Article in CIM 2017, Creativity and Innovation Management (February 2018)

Refereed Published Articles

  • A. Ramaprasad, M. Hill (1993). Mental Models, Cognitive Dissonance and Executive Information Systems' Effectiveness. Journal of Information Systems
  • M. Hill, R. Radtke, M. King (1997). A Transfer Appropriate Processing View of Consumer Memory. Journal of Current Issues and Research in Advertising
  • M. Hill, J. Cromartie (2004). That Which Is 'Not:' Forgetting. CMC: Consumption, Markets & Culture
  • M. Hill, T. Singh (2003). Consumer Privacy and the Internet in Europe: A View from Germany. Journal of Consumer Marketing
  • M. Hill, M. King (2001). Comparative vs. Noncomparative Advertising: Perspectives on Memory. Journal of Current Issues and Research in Advertising
  • M. Hill, J. Herche (2001). Teaching and Effectiveness: Another Look. Marketing Education Review
  • M. Hill, K. James (2000). Casual Dress Is More Than Clothing In The Workplace. CMC: Consumption, Markets & Culture
  • M. Hill, P. Hensel, T. Srivastava, J. Williams (2000). The Conjoining Influences of Affect and Arousal on Attitude Formation. Research in Consumer Behavior
  • M. Hill, J. McGinnis, J. Cromartie (2007). The Obstacles to Marketing Thinking. Marketing Intelligence & Planning
  • M. Hill, J. McGinnis (2007). The Curiosity in Marketing Thinking. Journal of Marketing Education
  • M. Hill, J. Cromartie (2007). An Indefinite Consumer(s). EnterText
  • M. Hill, J. McGinnis, J. Cromartie (2007). A Marketing Paradox. Marketing Intelligence & Planning
  • M. Hill (2016). Fostering Agile Development of Thinking Skills. Journal of Higher Education Theory and Practice
  • M. Hill, J. McGinnis (2016). Applying Neuroplasticity to Educating Agile-Thinking Managers. International Journal of Management Education
  • M. Hill (2022). The Neurological Side of Consumer Research: A Brief Overview. Pathways to Research: In Business and Economics
  • M. Hill, J. McGinnis (2017). Managing for Variability: A Neuroscientific Approach for Developing Strategic Agility in Organizations. Creativity and Innovation Management
  • M. Hill (2023). Research into Creativity: The Future of Business. Pathways to Research: In Business and Economics

Published Proceedings

  • M. Hill, J. Summey (5s). 1993. Foreign Country Markets: A Conceptual Framework for Analyzing Markets for Potential Product Entry 1st International Conference on Global Business
  • M. Hill, J. Williams (5s). 1996. A Synthesis of Marketing Strategy and Consumer Behavior Annual Conference of the Southern Makreting Association
  • M. Hill, J. Herche, M. Swenson (5s). 1996. A Contextual Appraisal of Social Values Structures Annual National Conference in Sales
  • M. Hill, J. Williams, C. Jasper-Parisey (5s). 1995. Two New Meta-Analytic techniques: Consideration, Explanation and Limitations Annual Conference of the Southern Marketing Association
  • M. Hill, K. James (5s). 1997. The Changing Workplace in Dress: The Puralistic Co-Existence of Dress Social Constructions European Institute for Advanced Studies in Management Conference
  • M. Hill, J. Herche (5s). 1999. Teaching Effectiveness: Conceptualization and Domain Assessment Annual Western MArketing Educators' Conference
  • , M. Hill, J. Herche (5s). 1999. Teaching Effectiveness: Conceptualization and Domain Assessment Annual Western Marketing Educators Conference
  • M. Hill, K. James, T. Srivastava, J. Hill (5s). 1999. The Consumption Medium 1st International Conference on Consumption and Representation
  • M. Hill (5s). 2006. The Bridge between Memory and Forgetting: Consumer Questioning The Society for Consumer Psychology Summer Conference
  • M. Hill, J. McGinnis, J. Cromartie (5s). 2006. The Marketing Paradox INFORMS Marketing Science
  • T. Singh, M. Hill (5s). 2000. Standardization of Advertising Appeals Across Culturally Distinct Markets: Do Cultural Vales Matter? Academy of Marketing Science Multinational Marketing Conference
  • M. Hill, J. McGinnis (5s). 2013. Creating More Agile Thinking Marketing Students Through Teaching-To-Vary 18th Annual MMA Fall Educators’ Conference
  • M. Hill (5s). 2016. Teaching-to-Vary Develops Agile Thinking Skills Marketing Management Association

Books & Chapters

  • M. Hill, G. Bruner, P. Hensel (1992). Marketing Scales Handbook: A Compilation of Multi-Item Measures. American Marketing Association
  • M. Hill (2010). Marketing Strategy in Play: Questioning to Create Difference. Business Expert Press, LLC
  • M. Hill (). The Variability Factor. Wiley