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Dr. Kay teaches course in marketing, branding, sustainability, and corporate social responsibility at MSU. Dr. Kay studied at the University of Chicago earning two masters degrees in Arts and Humanities. He received his MBA and Ph.D. degrees in Marketing from Baruch College at the City University of New York (CUNY). He has written on the case methods of teaching and team development. His case studies include Toys R Us, Performance Bicycle Shops, and the Tabasco Brand Hot Sauce. During the 1990s, he taught seminar programs on marketing and logistics in the Czech Republic and in Hungary. He also lead a team on the marketing of AIDS prevention programs at the Congress of Europe held in Vilnius, Lithuania in 1999. His current research focuses upon branding, retailing, sustainability, healthcare, and corporate social responsibility marketing practices. A current project is on the uses of space in transformative marketing practices (See: http://transformativeconsumerresearch.com/2016/09/consuming-space-how-to-foster-pro-social-transformations/).
- 3:00 pm - 5:30 pm