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Esther Kim

Assistant Professor, Hospitality and Tourism

School of Business
BBA, Sejong University, Seoul, South Korea
MS, Purdue University
PhD, University of Nevada, Las Vegas
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Dr. Esther Kim is an Assistant Professor at the Feliciano School of Business of Hospitality and Tourism. She has a Ph.D. from the University of Nevada, Las Vegas, in hospitality management. Her undergraduate degree is in hospitality management from Sejong University in Seoul, South Korea. She received her MS degree from Purdue University. Dr. Kim brings more than five years of experience in the hospitality industry to the program. Her experience includes management positions in lodging operation at the Marriott brand hotel, revenue management, and corporate planning at the Millennium Hotels and Resorts Group, and hotel distribution channel management at SHR. Her research interests include consumer behavior in e-commerce and revenue management. Dr. Kim has received research awards, including the Best Paper, 25th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. She has published work in Journal of Services Marketing, International Journal of Contemporary Hospitality Management, Journal of Travel Research, and Cornell Hospitality Quarterly.


Hospitality Management, Revenue Management


  • Kim, E.L., Tang, J., Kim, M., & Kim, E.J. Effective restaurant cancellation policy and awareness campaign for no-show reduction. Target: International Journal of Hospitality Management.

Professional Experience

  • Assistant Professor, Montclair State University (2020 - Present)
  • Graduate Assistant / Instructor, University of Nevada, Las Vegas (2017 - 2019)
  • Customer Experience Management , SHR --- Sceptre Hospitality Resources, Inc. (2015 - 2016)
  • Regional Revenue Analyst, US Regional Revenue Department, Millennium Hotels and Resorts, US Corporate (2014 - 2015)
  • Revenue Analyst/Reservation Manager, Millennium Knickerbocker (2013 - 2014)
  • Front Office Manager/Assistant Regional Revenue Manager, Courtyard by Marriott, Lafayette Indiana (2012 - 2013)
  • Sales Administrative , Renaissance Seoul Hotel (2009 - 2010)

Honors & Awards

  • Best Paper Award, The Tourism Sciences Society of Korea (July 2022)
  • Best Paper Award, 25th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism (January 2020)
  • Best Presentation Award, 21st UNLV Graduate Research Forum (February 2019)
  • Best Presentation Award, 2017 Annual Conference- International Hospitality Information Technology Association (June 2017)

Refereed Published Articles

  • E. Kim, E. Kim, M. Kim (2023). Post-Pandemic hotel cancellation policy: Situational cues as perceived risk triggers. Journal of Hospitality and Tourism Management
  • E. Kim, E. Kim, M. Kim, J. Tang (2023). The matching effect of local food and color on ethical dining behaviors: the roles of credibility and green image. International Journal of Contemporary Hospitality Management
  • C. Chen, E. Kim, M. Schuckert (2023). Haute couture-to-table? A study of luxury fashion-brand restaurants/Cafés. Journal of Global Scholars of Marketing Science
  • E. Kim, S. Tanford (2022). When will consumers splurge on travel? Effective add-on selling strategies. Journal of Hospitality and Tourism Insights
  • E. Kim, S. Tanford (2021). Turning Discounts Into Profits: Factors Influencing Online Purchasing Decisions for Hotel Add-on Items. Cornell Hospitality Quarterly
  • E. Kim, S. Tanford (2021). The windfall gain effect: Using a surprise discount to stimulate add-on purchases. International Journal of Hospitality Management
  • S. Tanford, E. Kim (2019). Risk versus Reward: When Will Travelers Go the Distance?. Journal of Travel Research
  • E. Kim, S. Tanford (2019). Seeking reward or avoiding risk from restaurant reviews: Does distance matter?. International Journal of Contemporary Hospitality Management
  • E. Kim, S. Tanford (2019). Simultaneous effects of multiple cues in restaurant reviews. Journal of Services Marketing

Published Proceedings

  • E. Kim, K. Minji (5s). 2023. The effective cancellation policy and the awareness campaign for the reduction of restaurant no-shows THEREPS 2023
  • J. Tang, S. Joe, E. Kim, E. Kim (5s). 2023. Effective Color Marketing for Restaurants: The Matching Effect of Color and Sustainability 2023 WEST FEDERATION CHRIE CONFERENCE
  • M. Kim, E. Kim, E. Kim (5s). 2022. Post-COVID Hotel Cancellation Policy: The Stimulating Effect of Risk Triggers The International Tourism Conference 2022
  • J. Ha, K. Park, E. Kim (5s). 2022. “What do you want from luxury dining experiences?” Exploring experiential consumption at luxury restaurants THEREPS 2022