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Ross Malaga

Chairperson, Information Management and Business Analytics, Feliciano School of Business

Office:: School of Business
Email:: malagar@montclair.edu
Phone:: 973-655-3419
Degrees:: BA, American University; MS, George Washington University; PhD, George Mason University
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Bio

Ross Malaga is the Chair and a Professor in the Department of Information Management & Business Analytics. He teaches courses in electronic commerce, Web development, management information systems, and emerging information technologies. Dr. Malaga has over 20 years of experience in the information technology field as a consultant, educator, and serial entrepreneur. He is a sought after consultant, speaker, and expert legal witness in the areas of search engine optimization (SEO) and Internet marketing. Dr. Malaga's academic research focuses on SEO, trust and privacy online, Web 2.0, and teaching in hybrid and online environments. His research has appeared in prestigious journals such as Communications of the ACM, International Journal of Electronic Commerce, and the Journal of Organizational Computing and Electronic Commerce. He currently serves on the editorial review boards of Information Resources Management Journal, the Journal of Electronic Commerce in Organizations and the International Journal of Mobile and Blended Learning.

Prior to joining the faculty at Montclair State University, Dr. Malaga served as a Teaching Professor at the Robert H. Smith School of Business at the University of Maryland, as an Assistant Professor at the University of Maryland Baltimore County, and as an Instructor in the School of Management at George Mason University. He received his Ph.D. from the School of Information Technology and Engineering at George Mason University in 1998.

Expertise

E-Commerce and Internet Marketing
Search Engine Optimization
Web-based Teaching and Learning

Resume/CV

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Consulting

Litigation Expert Consultant/Support, Vcomm Multimedia International. (April 2014 - Present). Provide expert witness support and testimony in a search engine optimization case.
Litigation Expert Consultant/Support, Clear Link. (April 2009 - August 2009). Provide expert witness support and testimony in a search engine optimization case.
Litigation Expert Consultant/Support, Canada Inc. (Shop Bonzai). (February 2021 - Present). Expert witness for the plaintiff in a patent Inter Partes Review
Litigation Expert Consultant/Support, Sears Outlet Stores . (March 2021 - Present). Expert witness for the plaintiff. Reviewed Google Ads data in order to show defendant was negligent in handling plaintiff’s account.

Refereed Published Articles

R. Malaga (2001). Web-based reputation management systems: problems and suggested solutions. Electronic Commerce Research
R. Malaga (2000). The effect of stimulus modes and associative distance in individual creativity support systems. Decision Support Systems
R. Malaga, O. Okuzu, K. Okereafor, U. Amos, A. Dosunmu, A. Oyeneyin, V. Adeoye, M. Sambo, B. Ebenso (2022). Role of digital health insurance management systems in scaling health insurance coverage in low- and Middle-Income Countries: A case study from Nigeria.. Frontiers in Digital Healh
R. Malaga, S. Malaga (2001). The tax reporting requirements and policies of Web-based knowledge networks. Quarterly Journal of Electronic Commerce
R. Malaga, B. Montano (2001). Toward Web-based knowledge marts. Quarterly Journal of Electronic Commerce
R. Malaga (2002). Additional methods when using email for teaching. Communications of the ACM
R. Malaga (2001). Consumer costs in electronic commerce: an empirical examination of electronic versus traditional markets. Journal of Organizational Computing and Electronic Commerce
B. Montano, R. Malaga (2002). A weighted sum genetic algorithm to support multiple party, multiple objective negotiations. IEEE Transactions on Evolutionary Computing
R. Malaga (2007). The Value of Search Engine Optimization ” An action research project at a new e-commerce site. Journal of E-commerce in Organizations
R. Malaga (2007). The New Marketing Intermediaries – A multiple case study of three new E-business models. Journal of Academy of Business and Economics
R. Malaga (2008). Worst Practices in Search Engine Optimization ” An overview of Black Hat techniques. Communications of the ACM
R. Malaga (2008). A classification method for reputation mechanisms in electronic markets. Review of Business Research
R. Malaga (2009). Web 2.0 Techniques for Search Engine Optimization - Two case studies. Review of Business Research
K. Stewart, R. Malaga (2009). Contrast and Assimilation Effects on Consumers’ Trust . International Journal of Electronic Commerce
R. Malaga (2009). Taxing E-Commerce Affiliates –The Potential Impact of New York State’s “Amazon Tax”. Journal of Applied Business Research
R. Malaga, R. Subramanian (2009). Peter and Elaine Moss - Franchisees. Journal of Business Case Studies
R. Malaga, B. Montano, D. Porter, K. Ord (2010). A New Approach to End-of-Auction Models to Curb Sniping. Journal of the Operations Research Society
R. Malaga (2010). Choosing a Wiki Platform for Student Projects – Lessons Learned. Contemporary Issues in Education Research
R. Malaga, R. Subramanian (2010). Classy Delicates: A Case Study. Journal of Business Case Studies
R. Malaga (2014). Do Web Privacy Policies Still Matter?. Academy of Information and Management Sciences Journal (AIMSJ)
R. Malaga (2012). Responding To State Sales Tax Laws For Online Retailers – A Case Study Of Amazon Taxes And The States. Journal of Applied Business Research
R. Malaga (2015). Using Nuisance Telephone Denial of Service to Combat Online Sex Trafficking. Open Journal of Information Systems
R. Malaga (2016). Digital Micro Entrepreneurship a Preliminary Analysis – Case Studies from the Gig Economy. Journal of Business and Economics
R. Malaga, N. Koppel (2017). A Comparison of Video Formats for Online Teaching. Contemporary Issues in Education Research
S. Mamonov, R. Malaga, J. Rosenblum (2017). An Exploratory Analysis of Title II Equity Crowdfunding Success. Venture Capital
R. Malaga, S. Mamonov (2018). Success factors in Title III equity crowdfunding in the United States. Electronic Commerce Research and Applications
S. Mamonov, R. Malaga (2020). A 2020 perspective on “Success factors in Title III equity crowdfunding in the United States”. Electronic Commerce Research and Applications
S. Mamonov, R. Malaga (2019). Success factors in Title II equity crowdfunding in the United States. Venture Capital
R. Malaga, S. Mamonov, J. Rosenblum (2018). Gender difference in equity crowdfunding: an exploratory analysis. International Journal of Gender and Entrepreneurship
N. Koppel, R. Malaga, J. Dervishi (2022). Using a Change Management Model to Drive an Online MBA Program – A Case Study. Journal of Business and Economics, Academic Star Publishing Company
M. Johnson, R. Malaga (2023). Exploring the relationship between YouTube video optimisation practices and video rankings for online marketing: a machine learning approach. Journal of Business Analytics
N. Koppel, R. Malaga, J. Dervishi (2023). What We Wish We Knew Before Going Online – Lessons Learned from Implementing an Online MBA. Quarterly Review of Distance Education
R. Malaga, O. Okuzu, K. Okereafor, U. Amos, A. Dosunmu, A. Oyeneyin, V. Adeoye, M. Sambo, B. Ebenso (2022). Role of digital health insurance management systems in scaling health insurance coverage in low- and Middle-Income Countries: A case study from Nigeria. Frontiers in Digital Health

Published Proceedings

R. Malaga, B. Montano (5s). 2000. A co-evolutionary approach to strategy design for decision makers in complex negotiation situations 33rd Annual Hawaii International Conference on Systems Sciences
R. Malaga (5s). 2000. Using A Course Web Site to Enhance Traditional Lecture Style Courses: A Case Study and Approach for Site Development Web-Based Learning & Teaching Technologies: Opportunities and Challenges
R. Malaga, N. Wertz (5s). 2000. The use of Reputation Mechanisms in Electronic Commerce: An Empirical Investigation Americas Conference on Information Systems
R. Malaga, P. Foley, L. Khoo, C. Jayawardhena (5s). 2000. Internet and electronic commerce use: a three country comparison First Annual Global Information Technology World Conference
B. Montano, R. Malaga (5s). 2003. Incentives: Getting People to Participate in Web Based Knowledge Networks Information Resources Management Association International Conference
R. Malaga, K. Stewart (5s). 2003. Links are Everywhere: Effects of Web-based Groupings on Trust Transfer International Conference on Information Systems
B. Montano, D. Porter, R. Malaga, K. Ord (5s). 2005. Enhanced Reputation Scoring for Online Auctions International Conference on Information Systems
R. Malaga (5s). 2006. The Value of Search Engine Optimization - A case study of a new e-commerce Web site Information Resources Management Association Conference 2006
R. Malaga (5s). 2007. The New Marketing Intermediaries – A multiple case study of three new E-business models International Academy of Business and Economics Conference
R. Malaga (5s). 2006. The Retaliatory Feedback Problem - Evidence from eBay and a proposed solution Information Resources Management Association Conference 2006
R. Malaga (5s). 2008. Using Wikis for Student Collaboration – A case study International Academy of Business and Public Administration Conference
R. Malaga, R. Subramanian (5s). 2008. Classy Delicates Eastern Academy of Management Conference
R. Malaga, R. Peterson, F. Shifrina (5s). 2008. Institutional and Administrative Impediments to Developing an Online MBA Program - A case study American Journal of Educational Studies
R. Malaga (5s). 2008. Taxing E-Commerce Affiliates –The Potential Impact Of New York State’s “Amazon Tax” Proceedings of the International Academy of Business and Economics Conference 2008
R. Malaga (5s). 2008. Peter and Elaine Moss - Franchisees Decision Sciences Institute Conference
R. Malaga (5s). 2008. Student Perceptions of Wiki Use for Group Projects Proceedings of the International Academy of Business and Economics Conference 2008
R. Malaga, R. Peterson, F. Shifrina (5s). 2008. Institutional and Administrative Impediments to Developing an Online MBA Program - A Case Study American Institute of Higher Education
R. Malaga, R. Peterson, F. Shifrina (5s). 2009. Institutional and Administrative Impediments to Developing an Online MBA Program - A Case Study International Academy of Business and Public Administration Disciplines
R. Malaga (5s). 2009. Choosing a Wiki Platform for Student Projects – Lessons Learned Clute College Teaching and Learning Conference
M. Allyn, R. Misra, R. Malaga (5s). 2010. Wikipedia: Issues and Analysis of its Slowing Growth Northeast Business and Economics Association
, M. Allyn, R. Malaga, R. Misra (5s). 2011. Using E-Commerce to Teach Entrepreneurship in a Classroom - A Case Study Annual Global Conference on Entrepreneurship and Technology Innovation (AGCETI 2010)Indian Insitute of Technology Kanpur
R. Malaga, N. Koppel (5s). 2012. Choosing a Video Format for Online Teaching Eastern Academy of Management Conference Proceedings
Y. Zhang, R. Malaga, E. Nunez (5s). 2015. Daryl Bryant and his StartupValley - A Case on Crowd Equity Platforms United States Association for Small Business and Entrepreneurship Conference Proceedings
Y. Zhang, R. Malaga, E. Nunez (5s). 2016. Racing to the Top - A Case on Competition and Strategy in Crowd Equity Platforms Proceedings of the 14th International Conference of the Society for Global Business & Economic Development
R. Malaga (5s). 2016. Digital Micro Entrepreneurship a Preliminary Analysis - Case studies from the gig economy United States Association for Small Business and Entrepreneurship
R. Malaga, S. Mamonov, J. Rosenblum (5s). 2017. Gender differences in equity crowdfunding: An exploratory analysis USASBE 2017
S. Mamonov, R. Malaga (5s). 2017. Success Factors in Title II Equity Crowdfunding in the United States AMCIS 2017
S. Mamonov, R. Malaga, J. Rosenblum (5s). 2017. An exploratory analysis of Title II crowdfunding success HICSS 2017
S. Mamonov, R. Malaga (5s). 2018. Success Factors in Title III Equity Crowdfunding in the United States HICSS 2018 Proceedings
R. Malaga, N. Koppel, J. Dervishi (5s). 2021. Using a Change Management Model to Drive an Online MBA Program – A case study 48th Annual Northeast Business & Economics Association Conference
R. Malaga, N. Koppel, J. Dervishi (5s). 2021. Ten Types of Innovation to Launch an Online MBA Program Institute for Global Business Research
R. Malaga, D. Appelbaum (5s). 2023. Will Cryptocurrency Cross the Payment Chasm? Northeast Business & Economics Association Conference
R. Malaga, G. Yosh (5s). 2024. ). Can AI Speak for Me? Exploring the Impact of AI-Generated Elevator Speeches on Student Perceptions of Authenticity, Voice, Message Ownership, and Satisfaction Northeast Business & Economics Association Conference
R. Malaga, K. Fallnofer, L. Hornuf (5s). 2024. Investigating Human Intuition for AI-Generated Content Detection Academy of Management Conference

Books & Chapters

R. Malaga (2008). The Value of Search Engine Optimization – An action research project at a new e-commerce site. Electronic Commerce: Concepts, Methodologies, Tools and Applications
R. Malaga (2008). The Retaliatory Feedback Problem - Evidence from eBay and a proposed solution. Information Systems Research: Public and Private Sector Applications
R. Malaga (2010). Search Engine Optimization – Black and White Hat Approaches. Advances in Computers