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Steve Sherman

Instructional Specialist, Marketing

MA, Indiana University
MPA, George Washington University
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29 years of experience in television, telecommunications, wireless and professional sports as a marketing insights professional and executive.


Marketing, Marketing Strategy, Marketing Analytics, Consumer Research, Sports Marketing, Sponsorship Strategy and Measurement, Media Research

Professional Experience

  • Director, Consumer Research and Programming, Nickelodeon (1996 - 2000)
  • Associate Research Director, Public Broadcasting Service (1986 - 1995)
  • Vice President, Audience and Marketing Research, CNBC (2000 - 2003)
  • Vice President, Consumer Insights, The Madison Square Garden Company (2011 - 2015)
  • Director, Market Research & Competitive Analysis, Virgin Mobile USA (2003 - 2010)
  • Adjunct Lecturer, Baruch College (2015 - 2016)


  • Management Consulting, Madison Square Garden. (October 2019 - December 2019). Worked as a consultant on a project to create a segmentation system for concert-goers in the New York market for Madison Square Garden properties.