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Steve Sherman

Instructional Specialist, Marketing

MA, Indiana University
MPA, George Washington University
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29 years of experience in television, telecommunications, wireless and professional sports as a marketing insights professional and executive.


Marketing, Marketing Strategy, Marketing Analytics, Consumer Research, Sports Marketing, Sponsorship Strategy and Measurement, Media Research

Professional Experience

  • Associate Research Director, Public Broadcasting Service (1986 - 1995)
  • Director, Consumer Research and Programming, Nickelodeon (1996 - 2000)
  • Vice President, Audience and Marketing Research, CNBC (2000 - 2003)
  • Vice President, Consumer Insights, The Madison Square Garden Company (2011 - 2015)
  • Director, Market Research & Competitive Analysis, Virgin Mobile USA (2003 - 2010)
  • Adjunct Lecturer, Baruch College (2015 - 2016)


  • Other, Entertainment Research and Media (ERM) for the New York Rangers Hockey Club. (October 2019 - December 2019). Worked with ERM as part of a team that conducted a representative survey of NY Hockey Fans and then produced a segmentation analysis for the New York Rangers Hockey Club. The segmentation was used to identify differing needs, interests and behaviors of NY Hockey Fans and their motivations for attending hockey matches. The analysis also included a market sizing of the New York Metropolitan area for Hockey Fans.
  • Management Consulting, Madison Square Garden. (October 2019 - December 2019). Worked as a consultant on a project to create a segmentation system for concert-goers in the New York market for Madison Square Garden properties.
  • Management Consulting, Ms. Ally's Music Lessons. (December 2023 - Present). Providing general management and marketing consulting to a former student on developing marketing and management strategies for a small business providing music lessons to children and adults.