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Junzhou Zhang

Assistant Professor, Marketing

Office:
School of Business
Email:
zhangju@montclair.edu
Degrees:
BS, Guangxi University, China
MS, Guangxi University, China
PhD, Old Dominion University
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Bio

Dr. Zhang's research interests focus on loyalty programs and transformative consumer research through the lens of digital marketing and with a big-data approach. His research projects usually highlight the intersection among marketing, technology, and consumer psychology. His expertise lies in integrating consumer psychology theory with consumer big data to bring forward useful customer insights and actionable marketing strategies. His research appeared in academic journals such as Journal of the Academy of Marketing Science, Journal of Public Policy and Marketing, and Psychology & Marketing

Expertise

Loyalty program; Transformative consumer research; Digital marketing

Honors & Awards

  • Fostering Nutrition Security through Research on WIC using Program Administrative Data: WIC Participation Dynamics in Rural and Urban Areas, US Department of Agriculture (September 2021)
  • M. Wayne DeLozier Award: Best Conference Paper, Academy of Marketing Science Annual Conference (December 2020)
  • Health Eating Research Grant: Online Ordering and Pick up in Store during the COVID-19 Pandemic, Robert Wood Johnson Foundation (August 2020)
  • FY2021 Summer Grant Proposal Development Award, Montclair State University (July 2020)
  • Healthy Eating Research Grant: App Usage and Benefit Redemption Behaviors, Robert Wood Johnson Foundation (October 2019)
  • The AMA-Sheth Foundation Doctoral Consortium Fellow, The American Marketing Association (June 2019)
  • The 2019 AMS Doctoral Consortium Fellow, The Academy of Marketing Science Foundation (May 2019)
  • The 2019 Mary Kay Doctoral Dissertation Proposal Award , The 2019 Academy of Marketing Science Foundation (May 2019)
  • The 2018 SMA Doctoral Consortium Fellow, Society for Marketing Advances (November 2018)
  • The 2018 INFORMS Marketing Science Doctoral Consortium Fellow, The ISMS Marketing Science Conference (June 2018)
  • Outstanding Doctoral Student in Marketing, Old Dominion University (May 2018)
  • The 2015 McGraw-Hill Distinguished Paper Award , Collegiate Marketing Educators (March 2015)

Refereed Published Articles

  • J. Zhang, Y. Liu-Thompkins (2023). Personalization of Email Marketing in Loyalty Programs: the Role of Multidimensional Construal Levels. Journal of the Academy of Marketing Science
  • Q. Zhang, J. Zhang, K. Park, C. Tang (2023). Evaluation of WIC Online Ordering during the COVID-19 Pandemic: Evidence from an Oklahoma Grocery Store Chain. Nutrients
  • J. Zhang, H. Zhang, C. Tang, K. Park (2022). The Role of Generic Price Look-Up Code in WIC Benefit Redemptions. Journal of Public Policy & Marketing
  • Q. Zhang, K. Park, J. Zhang, C. Tang (2022). The Online Ordering Behaviors among Participants in the Oklahoma Women, Infants, and Children Program: A Cross-Sectional Analysis. International Journal of Environmental Research and Public Health
  • H. Zhang, J. Zhang, C. Tang, K. Park, P. McLaughlin, B. Stacy (2022). Women, Infants, and Children Cash Value Benefit Redemption Choices in the Electronic Benefit Transfer Era. American Journal of Health Promotion
  • T. Wang, Y. Limbu, J. Zhang (2021). Lite App Adoption and Cannibalization. Journal of Digital & Social Media Marketing
  • Q. Zhang, J. Zhang, K. Park, C. Tang (2021). App Usage Associated with Full Redemption of WIC Food Benefits: A Propensity Score Approach. Journal of Nutrition Education and Behavior
  • M. Miao, J. Zhang, T. Wang (2021). The Impact of Co-branding on Firm Stock Value. International Journal of Business & Applied Sciences
  • Q. Zhang, J. Zhang, K. Park, C. Tang (2020). Association Between Usage of an App to Redeem Prescribed Food Benefits and Redemption Behaviors Among the Special Supplemental Nutrition Program for Women, Infants, and Children Participants: Cross-Sectional Study. JMIR Mhealth and Uhealth
  • J. Zhang, M. Hsu, B. Geng, S. Fan (2020). Analyzing the Outcomes of Government-Led Poverty Reduction Policy – The Case Of 32 Counties in Southwestern China. Journal of Developing Area
  • J. Zhang, C. Tang, L. Guo, H. Xu (2018). A Longitudinal Investigation of Customer Compliance: The Role of Appraisal Toward Compliance Behaviors. Psychology and Marketing
  • J. Zhang, L. Huang (2018). Loss or gain? The impact of Chinese local celebrity endorser scandal on the global market value of the endorsed brands. Journal of Marketing Analytics
  • M. Hsu, J. Zhang, Y. Ahmad (2017). Government Digital Information Discovery and Exploration: The Case of Unraveling Tourism-Led-Growth Paradox in China. Information Discovery and Delivery
  • J. Chen, J. Zhang, P. Nijkamp (2016). A regional analysis of willingness-to-pay in Asian cruise markets. Tourism Economics

Published Proceedings

  • J. Zhang, H. Zhang, C. Tang, K. Park (5s). 2022. Crossing the diffusion chasm: The adoption of online grocery ordering among the participants of the Special Nutrition Assistance Program for Women, Infants, and Children (WIC) program 2022 winter AMA conference
  • J. Zhang, C. Tang, H. Zhang, K. Park (5s). 2022. The impact of online ordering on low-income consumers’ food benefits redemption 2022 winter AMA conference
  • J. Zhang, Y. Limbu, T. Wang (5s). 2021. When Half a Loaf is Better: The impact of self-uncertainty on purchase intention Society for Marketing Advances Conference Proceedings
  • S. Zal, C. Tang, J. Zhang, L. Guo (5s). 2021. Host-customer Interaction and Customer Satisfaction with Peer-to-Peer Accommodation: A case from Airbnb Society for Marketing Advances Conference Proceedings
  • J. Zhang, C. Tang, Q. Zhang (5s). 2020. The Impact of Medicaid and SNAP program participation on WIC Participants’ Redemption Behavior Pattern Academy of Marketing Science
  • J. Zhang, C. Tang, Q. Zhang (5s). 2018. An Empirical Examination of WIC Participants’ Time Pressure Redemption Behavior American Marketing Association
  • J. Zhang, Y. Liu-Thompkins (5s). 2018. The interplay between goal type and goal completion status on consumer’ post-goal behavior in multi-tiered loyalty programs. American Marketing Association
  • M. Miao, J. Zhang, M. Hsu (5s). 2018. The introduction of co-branded offerings in the USA: Any effect on parent companies’ stock return? American Marketing Association
  • K. Stuhler, J. Zhang (5s). 2018. Is All Fraud Created Equal? Academy of Marketing Science
  • L. Huang, J. Zhang (5s). 2018. The Impact of Celebrity Blameworthiness in a Scandal on the Global Market Value of the Endorsed Brands. Academy of Marketing Science
  • J. Zhang, L. Huang (5s). 2017. Does Local Celebrity Scandal Influence Global Firm Value? Society for Marketing Advances
  • J. Zhang, M. Hsu, B. Geng, K. Stuhler (5s). 2017. Scale Efficiency Analysis of Small-Scale Level Area in A Poor Minority Region of China－From the Spatial Analysis Perspective. American Marketing Association
  • J. Zhang, C. Tang, L. Guo, H. Xu (5s). 2017. A Longitudinal Investigation of Customer Compliance: The Role of Appraisal Toward Compliance Behaviors. American Marketing Association
  • J. Zhang, C. Tang, Q. Zhang (5s). 2017. Exploring WIC Participants’ Fruits and Vegetables Redemption Behavior: An Empirical Examination of Virginia’s Electronic Benefit Transfer (EBT) Transaction Data. American Marketing Association
  • J. Zhang, K. Stuhler, L. Khoshghadam (5s). 2016. A General Conceptual Model of Product Harm Crisis. Society for Marketing Advances
  • M. Hsu, J. Zhang, A. Yamin (5s). 2015. Is Tourism-led-Growth (TLG) Hypothesis Valid in China? Association of Collegiate Marketing Educators