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Michael Lyden
Adjunct, Marketing, Feliciano School of Business
Adjunct Instructor, Art and Design, Dean's Office, College of the Arts
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- lydenm@montclair.edu
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Profile
Michael holds an MBA, a MicroMasters in Design Thinking from RIT, a Bachelor of Fine Arts in Industrial Design focusing on Automotive and Product Design from Academy of Art University in San Francisco, and a Bachelor's of Sciences in Marketing and International Business from Drexel University in Philadelphia.
He owns Valid Studio, an independent design consultancy engaged in product design, prototyping, branding, advertising, and digital marketing.
At Montclair State, he taught various courses as an Adjunct Professor for the College of the Arts and Feliciano School of Business:
PRDN 101: Design Visualization II: Concept Visualization
PRDN 201: Design Visualization III: Digital Design Sketching
PRDN 300: Transportation Design I
PRDN 301: Transportation Design II
ARFD 101: Surface
ARST 450: Industrial Design Professional Practices
MKTG 391: Social Media Marketing
He also built a special topics Spring Break Study Abroad trip: Italian Icons of Automotive Design, visiting Modena, Sant Agata Bolognese, and Milan to explore the factories and museums of Ferrari, Lamborghini, Maserati, Ducati, Pagani, and more.
Specialization
Michael has extensive experience with online branding, digital marketing, UX/UI, and Product Design, as well as 3D modeling, 3D rendering, AR/VR/XR/MR, 3D printing, graphic design, and web design.
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Professional Experience
- Director, Creative & Digital Content, Rowan University (2024 - 2025)
- Associate Director, Web Content & Strategy, Rowan University (2022 - 2024)
- Web Content & Digital Communications Manager, Montclair State University (2017 - 2022)
- Adjunct Professor, Product Design and Visual Arts, Montclair State University (2017 - Present)