Communication and Media Arts BA
School of Communication and Media
Program Coordinator: Dr. Christine Lemesianou
- Communication and Media Arts BA: The Big Picture
- What You Will Study
- Careers and Professional Resources
- Apply Now
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Communication and Media Arts (BA): The Big Picture
In today’s age of digitization and heightened globalization, the ways in which we receive news, stories and other communications seamlessly embrace both the printed word and all forms of electronic media including still and moving imagery. Today’s communication professional needs to be a “hybrid-specialist.”
The Bachelor of Arts (BA) in Communication and Media Arts is a trans-disciplinary program intended to prepare the next generation of cross-trained professionals in the field of communication, media and the arts. The program’s innovation lies in its combination of scholarly and applied studies and the flexibility it affords students to cross boundaries to explore formerly-conceived-as-separate disciplines. Central to the program is the emphasis on hybrid competencies that cultivate aesthetic, critical, and technological skills to prepare communication professionals for future market demands.
Communication and Media Arts is ideal for students wanting to immerse themselves in the multi-dimensional landscape of traditional and emerging media and who wish to explore communication in all of its facets in conjunction with special interests. Our aim is to equip you with lifelong learning skills that will position you towards leadership in a rapidly-evolving communication and media industry and help you remain competitive throughout your career.
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What You Will Study
As a Communication and Media Arts major you will explore principals and methodologies through a core school curriculum that embraces all communication disciplines. As a next step, you will be guided to select courses that explore special areas of interest aligned with your career goals. Courses may be chosen from the areas of Television and Digital Media, Public Relations, Organizational Communication, Filmmaking,Electronic Journalism, Documentary Video, and Health Communication.
The Communication and Media Arts curriculum is comprised of 120 credits (3 cr. per course) and includes four areas of requirement:
- Communication and Media Arts major requirements and electives (30 credits) -- sequential instruction specific to the major
- Common-Core School Curriculum (18 credits) -- a broad foundation for understanding all communication and media disciplines (required of all students in the School of Communication and Media)
- General education courses (45-48 credits) – exploration of studies that comprise a liberal arts education – e.g. in writing, humanities, math, and the natural, social and computer sciences (required of all University students pursuing a bachelor of arts degree)
- Free electives (15-24 credits) -- exploration of additional areas of interest; or inclusion of a Minor
The program includes additional opportunities for internships as well as participation in projects sponsored by the DuMont Television Center, WMSC-FM, Creative Research Center and the University’s partnership with NJTV.
For complete course requirements and descriptions, go to:
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Careers in Communication and Media Arts
The U.S. Bureau of Labor Statistics suggest a very positive outlook for careers in Communication and Media, particularly in the New Jersey and broader New York metropolitan areas. Opportunities exist in virtually every industry.
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Traditional Careers |
Press Information Officer |
Production Manager |
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Media Manager |
Director of Media Relations |
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Radio/TV Announcer |
Newsletter Editor |
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News/Speech/Script Writer |
Documentary Producer |
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Newscaster |
Market Researcher |
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Executive Coach |
Photojournalist |
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Sportscaster |
Advertising Copywriter |
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Media critic |
Political Campaign Director |
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Talk-Show Host |
Writers/Editors |
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Publicity Manager |
News Analyst/Correspondent |
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Emerging Careers |
Digital Content Producer |
Campaign Coordinator |
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Online Video Content Creation |
Virtual Communities Analyst |
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Mobile Platform Analyst |
Multimedia Designer/Producer |
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Multi-Platform Branding |
Multimedia Journalist/Writer |
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Social Media Marketing Researcher |
Multimedia Planner/Buyer |
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Global Brand Communications Manager |
New Media Communication Designer |
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Content Specialists (e.g. bloggers) |
Multi-Channel Advertising/Marketing |
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Online Customer Service |
Copywriter for Social Media |
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Emerging Media Strategist |
Community Relations Officer |
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Media Manager/Director |
Media Search Analyst |
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Digital Advocate |
Global Field Communications Manager |
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Issues/Crisis Management |
Health Projects Communications Director |
Visit the links below for additional career-related information:
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To apply to the Communication and Media Arts major, or to any program in the School of Communication and Media, please visit School Admission.