Communication and Media Arts BA

School of Communication and Media



Program Coordinator: Dr. Christine Lemesianou

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Communication and Media Arts (BA): The Big Picture

In today’s age of digitization and heightened globalization, the ways in which we receive news, stories and other communications seamlessly embrace both the printed word and all forms of electronic media including still and moving imagery.  Today’s communication professional needs to be a “hybrid-specialist.”

The Bachelor of Arts (BA) in Communication and Media Arts is a trans-disciplinary program intended to prepare the next generation of cross-trained professionals in the field of communication, media and the arts.  The program’s innovation lies in its combination of scholarly and applied studies and the flexibility it affords students to cross boundaries to explore formerly-conceived-as-separate disciplines.  Central to the program is the emphasis on hybrid competencies that cultivate aesthetic, critical, and technological skills to prepare communication professionals for future market demands. 

Communication and Media Arts is ideal for students wanting to immerse themselves in the multi-dimensional landscape of traditional and emerging media and who wish to explore communication in all of its facets in conjunction with special interests.  Our aim is to equip you with lifelong learning skills that will position you towards leadership in a rapidly-evolving communication and media industry and help you remain competitive throughout your career.

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What You Will Study

As a Communication and Media Arts major you will explore principals and methodologies through a core school curriculum that embraces all communication disciplines.  As a next step, you will be guided to select courses that explore special areas of interest aligned with your career goals.  Courses may be chosen from the areas of Television and Digital Media, Public Relations, Organizational Communication, Filmmaking,Electronic Journalism, Documentary Video, and Health Communication.  

The Communication and Media Arts curriculum is comprised of 120 credits (3 cr. per course) and includes four areas of requirement:

  1. Communication and Media Arts major requirements and electives (30 credits) -- sequential instruction specific to the major

  2. Common-Core School Curriculum (18 credits) -- a broad foundation for understanding all communication and media disciplines (required of all students in the School of Communication and Media)

  3. General education courses (45-48 credits)  –  exploration of studies that comprise a liberal arts education – e.g. in writing, humanities, math, and the natural, social and computer sciences (required of all University students pursuing a bachelor of arts degree)

  4. Free electives (15-24 credits) -- exploration of additional areas of interest; or inclusion of a Minor

The program includes additional opportunities for internships as well as participation in projects sponsored by the DuMont Television Center, WMSC-FM, Creative Research Center and the University’s partnership with NJTV.

For complete course requirements and descriptions, go to:

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Careers in Communication and Media Arts

The U.S. Bureau of Labor Statistics suggest a very positive outlook for careers in Communication and Media, particularly in the New Jersey and broader New York metropolitan areas.  Opportunities exist in virtually every industry.

Traditional Careers

Press Information Officer

Production Manager

 

Media Manager

Director of Media Relations

 

Radio/TV Announcer

Newsletter Editor

 

News/Speech/Script Writer

Documentary Producer

 

Newscaster

Market Researcher

 

Executive Coach

Photojournalist

 

Sportscaster

Advertising Copywriter

 

Media critic

Political Campaign Director

 

Talk-Show Host

Writers/Editors

 

Publicity Manager

News Analyst/Correspondent

 

 

 

Emerging Careers

Digital Content Producer

Campaign Coordinator

 

Online Video Content Creation

Virtual Communities Analyst

 

Mobile Platform Analyst

Multimedia Designer/Producer

 

Multi-Platform Branding

Multimedia Journalist/Writer

 

Social Media Marketing Researcher

Multimedia Planner/Buyer

 

Global Brand Communications Manager

New Media Communication Designer

 

Content Specialists (e.g. bloggers)

Multi-Channel Advertising/Marketing

 

Online Customer Service

Copywriter for Social Media

 

Emerging Media Strategist

Community Relations Officer

 

Media Manager/Director

Media Search Analyst

 

Digital Advocate

Global Field Communications Manager

 

Issues/Crisis Management

Health Projects Communications Director

 

Visit the links below for additional career-related information:

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Apply Now

To apply to the Communication and Media Arts major, or to any program in the School of Communication and Media, please visit School Admission.

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