Graduate Certificate in Data Collection and Management

Follow this link to APPLY to the program.

Applications are being accepted now for the Fall 2015 semester.

The Graduate Certificate in Data Collection and Management provides students with the basic and technical skills they need to begin or advance a career in market research, program evaluation, polling, and the applied social sciences.

2015 is an opportune time to enter these fields as businesses, polling institutes, and research organizations are becoming increasingly data driven.  Quantitative and Qualitative data collection and analytical skills are important for job candidates in these industries, as well as strong basic skills in writing, communication and leadership.

The Data Collection and Management Certificate is ideal for students who want to make their Bachelor's or Master's Degree more marketable to employers by adding new competencies to their list of job qualifications, such as the ability to use SPSS, advanced functions in Excel, and Qualtrics for survey writing.

The Certificate program is also very useful to students who want to gain their first exposure to graduate school, and those who desire to go on to higher level graduate programs, especially to pursue careers in Big Data Analytics and Data Science.  Check out these recent articles in Harvard Magazine and Forbes  that have discussed the bright future for careers in these fields.

Students in the Graduate Certificate Program are exposed to an exciting curriculum in research design and implementation, survey writing, interviewing, conducting focus groups, and analyzing data.  Courses are taught by sociology professors that engage students with an applied blend of the sociological imagination and data management techniques.

Employers in market research, program evaluation, polling institutes, and research foundations are interviewed by our faculty on a regular basis to ensure that our course content remains current.  In 2014, our students gained experience in conducting market research and applied social scientific research for several small businesses and organizations.

Visit our Career Page to find a list of current job openings in the NY/NJ area in fields related to Data Collection and Management.

Click here to request the full Job Market Analysis for the Certificate Program.

Important Program Information:

  • The program requires 12 credits, or four courses.
  • Applicants should have a B.A. or Higher and a minimum 2.5 GPA.
  • Students may begin in the fall or spring semester.
  • Summer and online courses are not available.
  • Undergraduates with 105 credits completed may be eligible to take up to two classes.
  • Graduate students from other programs are welcome.
Contact the Graduate Program Coordinators for more information:


SOCI 500 Data Collection for Research and Evaluation 3 credits
SOCI 568 Survey Writing 3 credits
SOCI 556 Data Analysis 3 credits
SOCI 569 Interviews and Focus Groups 3 credits
      12 credits





SOCI 500: Data Collection for Research and Evaluation

This course introduces students to data collection and management tools for research in the fields of marketing, evaluation, social policy, and the applied social sciences.  Students will learn how to design and execute research projects that meet the needs of both private and non-profit organizations by considering client needs, ethical considerations, budgetary constraints and project planning challenges.  The main components of the course include designing and administering data collection and management proposals, and interpreting, tabulating and reporting quantitative data. The course will also introduce students to Excel and SPSS as tools for entering and managing survey data.  By the conclusion of the course, students will be prepared to effectively design a research project and present their work using written, verbal and visual methods of communication.


SOCI 568: Survey Writing

The use of surveys to measure attitudes, behaviors and program outcomes has become widespread in market research, evaluation analysis, the applied social sciencies, politics, and media.  In this class, students will learn how to write survey instruments, collect survey data, and present survey results for applied research projects.  Course topics will include identifying variables, conceptualization, index and scale construction, visual questionnaire presentation, piloting, testing for validity and reliability, and survey administration.  Under the guidance of the professor, students will be trained to construct and pilot their own questionnaire.  An emphasis will be placed on the use of surveys for market research, needs assessments, program evaluations and policy analyses.


SOCI 569: Interviews and Focus Groups     

This course introduces students to qualitative research methods used in the social sciences. In this class, students will be exposed to typical qualitative research techniques such as in-depth interviews, ethnographies, focus groups and content analysis. The main components of this course are 1) designing ethnographies 2) conducting in-depth interviews 3) designing focus groups 4) interpreting, tabulating and reporting qualitative data. The course will also focus on coding techniques and writing and reporting qualitative findings.


SOCI 556: Data Analysis

This course introduces students to hands-on techniques in quantitative data analysis. The main components of the course are: 1. Data cleaning and organization; 2. descriptive statistics for categorical and continuous variables; 3. basics of statistical theory; 4. inferential statistical tests; 5. simple linear regression; 6. basics of multiple regression; 7. measurement, scaling, index, and elementary factor analysis. This course will also focus on data and model interpretation.  In class, students will analyze and interpret real data that are used by market research companies, government agencies and social policy organizations.