Academics

Digital Marketing Analytics

MS • Master's

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The M.S. in Digital Marketing Analytics (MSDMA) is designed for marketers and aspiring professionals who want to turn data into actionable marketing strategies. This STEM-designated, 30-credit program blends analytics with digital marketing content, giving you the tools to understand consumer behavior, measure campaign effectiveness, and drive growth in a digital-first world.

Through real-world projects and hands-on use of industry tools, you’ll learn how to collect and interpret data, transform insights into action, and align marketing strategies with customer needs. Flexible and affordable, the program can be tailored to fit your schedule while providing the immersive experience you need to confidently apply what you learn in practice.

Why Study the MS in Digital Marketing Analytics at Montclair?

  • Achieve Lifelong Success – Step into a flourishing field. In New Jersey, the 2020 median salary for jobs in digital marketing analytics was $99,072, with demand projected to grow 17% by 2030.
  • Enhance Your Resume – As a STEM-designated program, you’ll build quantitative and analytical skills that make you stand out to employers and help you land your ideal job.
  • Earn Certificates along with your Master’s – The M.S. in Digital Marketing Analytics is a stackable degree program comprising the Digital Marketing Certificate, the Business Analytics Certificate and two integrated experiential learning courses.

See the curriculum.

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Learning Options

Choose the format that fits your schedule and career goals. The M.S. in Digital Marketing Analytics can be completed fully online on a part-time schedule or in a full-time hybrid format.

Fully Online

Earn your degree online wherever you are in as few as 21 months, starting in the fall. Asynchronous courses let you learn on your own schedule — all without stepping away from your current professional or personal responsibilities. You’ll gain hands-on experience with analytics and marketing tools, work with real-world data, and develop career-ready skills. This option is not eligible for international students.

Full Time Hybrid

The full-time hybrid is a mix of in person and online coursework completed in a full-time format in as few as 16 months starting in the fall. You’ll attend some classes on campus while completing others online, allowing you to build strong connections with faculty, peers, and industry professionals while still enjoying convenience and flexibility.


Program Features & Benefits

  • Cohort-based structure with a clearly defined course schedule
  • Opportunities to engage with industry leaders and executive speakers through workshops and campus events
  • 3–5 day domestic trip offering exposure to top organizations in the analytics field and real-world applications of analytics
  • Free tutoring support for MS Analytics students
  • Career guidance and access to job and internship opportunities via Handshake
  • Experiential learning integrated directly into coursework
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Newly Accepted students to this program are required to successfully complete the online Basic Statistics Foundation Module prior to beginning the program and registering for program courses. The Basic Statistics Module is an online self-paced module (which you can anticipate will take 25-30 hours to complete) that serves to renew and/or update statistics knowledge in order to be prepared and successful in your program.

Inside the M.S. in Digital Marketing Analytics

Program Coordinator Dr. Archana Kumar outlines the structure, flexibility, and career benefits of the M.S. in Digital Marketing Analytics, highlighting how the program prepares students to excel in today’s data-driven marketing world.


Admission Requirements

  • Equivalent of a U.S. bachelor’s degree.
  • Applicants with non-U.S. degrees: Please visit the international applicants page to review U.S. degree equivalency information.
  • This program is open to students with interdisciplinary backgrounds.
  • Newly Accepted students to this program are required to successfully complete an online Basic Statistics Foundation Module prior to beginning the program and registering for program courses. The Basic Statistics Module is an online self-paced module (which you can anticipate will take 25-30 hours to complete) that serves to renew and/or update statistics knowledge in order to be prepared and successful in your program.

Application Checklist

Application Deadline: Fall only – Rolling Admissions. Must be completed two weeks prior to the first day of the semester. You can learn more about the first day of classes by visiting our Academic Calendar. Completed applications should expect to receive an admission decision within 14 business days. Please note that the current semester is our priority, and if you applied 6 months or 1 year in advance, it can take up to 30 days or longer to receive a decision.

  1. Online Application: Submit application and $60 non-refundable fee (or waiver if applicable).
  2. Transcript: One from each college attended.
  3. Essays/Personal Statement:
    • Please explain how pursuing a graduate program in digital marketing analytics is a fit with your work and educational background. If you plan to change careers, please describe your interest in digital marketing analytics and why you believe the program is right for you academically and professionally.
    • What are your career aspirations and what do you hope to gain from this program upon graduation?
  4. Resume: Required.
  5. Letters of Recommendation: Two.

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Questions? Find the right contact below.

Connect with our enrollment teams for personalized guidance on admission requirements, the application process, key dates, and your next steps toward enrollment.

For the Hybrid Program

Get help with requirements, deadlines, documents and the application process for on-campus and hybrid programs.

For the Online Program

Get help with requirements, deadlines, documents and the application process for fully online programs.

For Curriculum Questions

Curious about the curriculum? Contact Program Coordinator Archana Kumar for course planning, electives and faculty guidance.

Next Steps

Wherever you learn—on campus or online—Montclair State University offers the programs, community and support to help you reach your goals. Take the next step today.

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