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M.S. in Digital Marketing Analytics

It’s Your Time. To Move Ahead

If you’re ready to prepare for a successful business career, you’re ready to join the ranks of our smart, ambitious Feliciano students. We transform potential into polish and learning into leadership skills, to set you apart in the marketplace for jobs and other opportunities.

Master of Science in Digital Marketing Analytics

Designed for marketing professionals or those entering the field, participants will work with real-world data and intelligence to develop plans that drive growth by aligning campaigns with consumer needs. The program’s balanced blend of analytics and digital marketing content ensures that students achieve proficiency with useful tools and techniques.

This STEM-designated, affordable and flexible 30-credit program will provide you with an immersive educational experience, so you can acquire the confidence to put what you learn into practice in the real world. An additional benefit to our students is the opportunity to receive an application fee waiver (with attendance at an information session) and there is no GRE or GMAT required as part of the application!

Why Should I Choose This Program?

  • Achieve Lifelong Success–Be a leader in a flourishing field. The 2020 median NJ salary for jobs in this field was $99,072 while job demand is expected to grow 17% by 2030.
  • Enhance Your Resume–This STEM-designated program develops quantitative skills that help enhance your resume so that you can land your ideal job.
  • Build 21st Century Skills Quickly–Earn certificates that will build high-demand skills quickly with this innovative, stackable degree program.

This program is offered in two modalities:

  • Online  – Earn your degree online wherever you are in as few as 21 months – Fall start
  • Full-time Blended-A mix of hybrid and online coursework completed in a full-time format in as few as 16 months – Fall and Spring starts.

*Newly Accepted students to this program are required to successfully complete the online Basic Statistics Foundation Module prior to beginning the program and registering for program courses. The Basic Statistics Module is an online self-paced module (which you can anticipate will take 25-30 hours to complete) that serves to renew and/or update statistics knowledge in order to be prepared and successful in your program.

Course Catalog & Requirements


Graduate Program Information Sessions

Join us at an Information Session to learn more about our graduate programs

The Feliciano Difference

The Feliciano School of Business transforms today’s students into tomorrow’s business leaders.

  • Inclusive, diverse, accessible and supportive learning environment
  • Innovative programs taught by world-class faculty and today’s business leaders

  • Impactful and dynamic teaching that drives student success
  • Immersive real-world internships, co-ops, live case studies, and consulting projects
  • Individual attention, with small class sizes connecting you to peers, faculty, employers and corporate partners

It’s your time. Choose the Feliciano School of Business.