Academics

Digital Marketing Certificate (Online)

Certificate

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Build strategies that reach real people — across screens, platforms, and touchpoints.
The online Graduate Certificate in Digital Marketing at Montclair State University empowers you to lead in a fast-moving digital economy with in-demand, real-world skills. Delivered fully online and asynchronously, the program is designed for working professionals ready to gain hands-on experience developing mobile, social, AI-powered, and web-based marketing strategies.

Through current research, business cases, and exposure to leading tools and platforms, you’ll master core areas of digital marketing including data privacy, influencer marketing, analytics, programmatic advertising, and omni-channel strategy.

As part of the curriculum, you’ll also earn globally recognized certifications from industry leaders like Facebook, Google, Hootsuite, and more — credentials that enhance your resume and prove your expertise in today’s most sought-after digital tools.

Whether you’re pivoting into marketing or leveling up your current role, this certificate prepares you to thrive in roles that demand creativity, analytical thinking, and digital fluency.

Program Highlights

  • Credits: 12-credit graduate certificate
  • Format: 100% asynchronous online, flexible, and designed for working professionals
  • Duration: Complete in as few as 16 months
  • Start Dates: Convenient entry points in Spring (January) or Summer (July)
  • Pathway to a Degree: Get a head start on graduate studies—all credits apply toward the MS in Digital Marketing Analytics with some credits also transferable to the MBA.

See the curriculum.

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Program Curriculum

The curriculum includes eight 1.5-credit graduate-level courses for a total of 12 credits, delivered 100% online and asynchronously, including:

  • MKTG 573 Social & Mobile Media: Fundamentals & Analytics
  • MKTG 580 Digital Customer Experience Management
  • MKTG 585 Digital Marketing Strategy and RODMI
  • MKTG 582 Integrated Digital Advertising Planning across Multiscreen, Hyper‐targeted Media
  • MKTG 583 Omni-Channel Retailing
  • MKTG 561 Strategic Marketing Management
  • MKTG 562 Data Driven Marketing
  • INFO 573 Practicum in E-Commerce

Discover how each course will build your skills — explore the full course descriptions on the University Catalog.

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Admission Requirements

  • Equivalent of a U.S. bachelor’s degree.
  • Applicants with non-U.S. degrees: Please visit the international applicants page to review U.S. degree equivalency information.
  • Students seeking an F1/J1 visa are not eligible for this certificate program unless they are currently pursuing a master’s degree at Montclair State University and are able to simultaneously pursue both programs while maintaining their student visa requirements.

Application Checklist

Application Deadline: Rolling admission. Must be completed two weeks prior to the first day of the semester. You can learn more about the first day of classes by visiting our Academic Calendar. Completed applications should expect to receive an admission decision within 14 business days. Please note that the current semester is our priority, and if you applied 6 months or 1 year in advance, it can take up to 30 days or longer to receive a decision.

  1. Online Application: Submit application and $60 non-refundable fee (or waiver if applicable).
  2. Transcript: One from each college attended.
  3. Essays/Personal Statement:
    • What are your goals for graduate study and your future career?
    • In what ways do your academic background and your professional experiences provide evidence of your potential for success in the program you selected and in your eventual career? Please give specific examples of relevant coursework and/or experience.
    • Is there any further information we should consider in assessing your candidacy?
  4. Resume: Required.

Related Programs

    Questions? We’re Here to Help.

    Whether you’re exploring enrollment or already a student, we’re here to help. Connect with our Online Enrollment Specialist for guidance on applying, deadlines, and getting started, or reach out to the academic department for curriculum and advising support.

    Office of Graduate Admissions

    Get guidance on every step of the application process, from admission requirements and deadlines to transcripts, test scores and next steps toward enrollment. The Office of Graduate Admissions provides the information and resources needed to put forward a strong application.

    Online Enrollment Specialist

    Learn what to expect from Montclair’s fully online programs, including course delivery, technology, and student support. An Online Enrollment Specialist can explain how online study fits with your personal and professional schedules.

    Program Coordinator: Dr. Archana Kumar

    Get detailed information about the program itself—from curriculum and faculty expertise to research, internships and career outcomes. The program coordinator can explain how the program connects to your academic and professional goals.

    Next Steps

    Wherever you learn—on campus or online—Montclair State University offers the programs, community and support to help you reach your goals. Take the next step today.

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