A student team from Montclair State University’s Feliciano School of Business tied for first place in best overall score two consecutive rounds in the online Business Strategy Game (BSG) during the fall 2022 semester.
The Montclair State students were among 3,000 teams from more than 175 universities competing in the simulation worldwide during the last year.
BSG is an online strategy simulation game in which student teams run fictitious athletic footwear companies in head-to-head competition against each other. Similar to real athletic footwear companies, the simulation firms operate in a global market, selling branded and private-label products across geographic regions. Student teams make over 100 critical business decisions each week for ten weeks over the course of the semester to manage the complexities of production, distribution, marketing, operations, facilities, celebrity endorsements, compensation, training and finance.
Professor Nguyen noted “The Business Simulation Game is played in multiple rounds. While teams may achieve the best performance scores in one round, it is much more challenging to maintain the number one position into the final round. Not only does it require students to come up with an effective strategy early on but also to be flexible enough to adapt their strategy to the changing circumstances.”
Teams are measured weekly on five financial and operational measures, such as earnings per share, return on equity, credit rating, image rating and stock price. Based on those results, the top 100 teams worldwide are recognized each week – a distinction Montclair State University has attained most weeks for the past decade, although only two other Montclair State teams have tied for first place in the world during the last 15 years, Nguyen said.
The team who tied for #1 in the world included: Nael Admad, Anthony Desanto, Nicole Monterosso, and Vaughn Thomas.