Feliciano Students Rank First Worldwide in Business Strategy Game

Montclair State University’s Feliciano School of Business MGMT 439 students tied for first overall worldwide in the online Business Strategy Game (BSG) during the Winter 2024 semester. Team members who achieved the highest possible score include: Marcos Gonzalez, Jasper Gyves, Michael Hendrickson, and Kevin Llukovi.

BSG is an online game in which student teams run fictitious companies in head-to-head competition against each other. Similar to real athletic footwear companies, the simulation firms operate in a global market, selling branded and private-label products across geographic regions throughout the semester to manage the complexities of production, distribution, marketing, operations, facilities, celebrity endorsements, compensation, training and finance. Each week, the best-performing BSG companies are measured on 4 performance variables, Overall Score, EPS, ROE, and Stock Price.

“Teams have to develop a strategy and then have to do some deep analytic thinking as to how to execute that strategy and that analytic thinking is one of the main things employers look for,” said Jeffrey J. Monacelli, assistant professor of management, who integrates BSG in his MGMT 439 capstone curriculum.