Analytics Students Explore AI and Data Innovation in D.C.

Feliciano School of Business students from the MS in Business Analytics, MS in Digital Marketing Analytics, and MS in Human Resource Analytics programs, recently traveled to Washington, D.C. for an immersive, hands-on learning experience. Designed to bridge classroom concepts with real-world application, the trip gave students a firsthand look at how data analytics and artificial intelligence are actively shaping today’s business landscape.

Throughout the visit, students engaged with leading organizations including IBM, Volkswagen Group, Bloomberg Industry Group, PTC, Ashoka, and HomeFix. Industry professionals shared how analytics and generative AI are being leveraged to drive strategic decision-making, optimize operations, and create meaningful social impact. At IBM’s Innovation Studio, students explored how AI and agent-based systems are transforming business performance, while sessions at Ashoka highlighted the role of data in advancing global social entrepreneurship initiatives. At Volkswagen Group, students gained insight into AI applications in manufacturing and the increasing use of low-code platforms to streamline data workflows.

A standout moment of the experience came during a visit to HomeFix, where students participated in a real-world analytics challenge using actual CRM data. Working in teams, they developed predictive models and delivered concise five-minute presentations, simulating the fast-paced, results-driven environment of modern analytics roles. Additional visits, including Bloomberg Industry Group and PTC, provided exposure to how data powers industries ranging from government and finance to technology, while also offering valuable career insights and networking opportunities.