Chuck Muth ’77
Chief Growth Officer | Beyond Meat
Muth is active in consulting entrepreneurial organizations in commercializing brands and developing growth strategies. He serves as an Operating Advisor at PowerPlant Ventures and as a board director at Vive Organics, Partake Foods, ZICO Rising and Miyoko’s Creamery. He also serves as a board advisor to Infinite Foods, helping develop a healthy and sustainable food system to sub-Sahara African consumers and Plantega, an initiative to bring more plant-based food options to NYC independent stores.
Most recently Chuck Muth served as the Chief Growth Officer at Beyond Meat from May 2017 until June 2021. Muth led the company’s growth initiatives and was instrumental in engineering a high performing sales and marketing organization. Under Muth’s leadership, the company rapidly grew Net Revenues from $16M in 2016 to over $400 in 2020 by expanding distribution into over 120,000 retail, restaurant and foodservice outlets in more than 85 countries worldwide.
Prior to joining Beyond Meat, Muth had a long career in the beverage industry. From 2014 to 2016, Muth led the creation of a new entrepreneurial sales/commercial organization, Venturing & Emerging Brands (VEB), within the Coca-Cola Company as Senior Vice-President with revenue increases of over 200%. From 2010 to 2014, Muth was Vice President of Sales at the Honest Beverage Company after its acquisition by Coke growing revenues from $35 million to over $230 million. From 2004 to 2010 Muth was Senior Vice President of Sales and Marketing at The Philadelphia Coca-Cola Bottling Company. Prior to 2004 Muth served as the Vice President/General Manager of Joseph E. Seagram’s global non-alcoholic beverages business unit.
Muth began his career as a Truck Driver/Route Salesman for The Coca-Cola Bottling Company of New York where he progressively advanced his career with promotions to District Sales Manager, Division Sales Manager, Director of Brand Management and Branch General Manager.
Muth is a graduate of Montclair State University with a BS degree in Marketing and Management and where he currently serves on their business advisory board. Muth also has an MBA in Finance from Fairleigh Dickinson University.