Honest Tea Founder Seth Goldman To Speak at Montclair State

Presented by Feliciano Center for Entrepreneurship.

There is no charge to attend this event, but registration is required by 5 p.m. Oct. 4. Please register today.
Seth Goldman started with lemonade stands as a kid, and co-founded Honest Tea in 1998. Goldman will talk about his pathway to creating Honest Tea as a mission-driven business, the challenges he has faced as an entrepreneur, the importance of creative problem-solving, his commitment to fair trade and sustainability, and his new book, "Mission in a Bottle."
Over the past 10 years, Honest Tea has thrived with a 66% annual compound growth rate, as consumers have shifted toward healthier and more sustainable diets. In 2008, The Coca-Cola Company purchased a minority interest in Honest Tea, fueling further growth as Honest becomes the first organic and Fair Trade brand to move into the world's largest beverage distribution system.

An entrepreneur at heart, Seth created a nonprofit urban service corps, and nearly pursued a prize-winning biotechnology idea before he started Honest Tea in his kitchen in 1998. Since then, the company has initiated community-based partnerships with suppliers in India, South Africa and Argentina and has created marketing partnerships with City Year, Terracycle, the GM Saturn VUE Greenline Hybrid and Jamis Bikes. In addition to being named one of The Better World Shopping Guide's "ten best companies on the planet based on their overall social and environmental record," Honest Tea was also listed as one of PlanetGreen.com's "Top 7 Green Corporations of 2010." In 2010, The Huffington Post ranked Honest Tea as one of the leading "8 Revolutionary Socially Responsible Companies."

In 2008 Seth co-founded Bethesda Green, a local sustainability initiative in Honest Tea's hometown. In its first year, the initiative helped area restaurants convert their grease waste into biodiesel, and has diverted over 200,000 lbs of electronic waste from landfills. Bethesda Green hosts Maryland’s first green business incubator, with 14 start-ups currently in residence. Seth has served on the boards of Bethesda Green, Happy Baby, The Calvert Foundation, the American Beverage Association, Repair the World, Environmental Leadership Program, Pennsylvania Certified Organic, and sits on the Advisory Board of Net Impact. In 2011, Seth was appointed by Governor Martin O'Malley to the Maryland Economic Development Commission.

Before launching Honest Tea, Seth worked at Calvert Group, managing the marketing and sales efforts for the nation's largest family of socially responsible mutual funds. His previous work includes directing an AmeriCorps demonstration project in Baltimore and serving as Senator Lloyd Bentsen's deputy press secretary. He has also worked in Beijing and Moscow. He is a graduate of Harvard College (1987) and the Yale School of Management (1995), and holds an honorary Doctorate of Laws from American University. In 2009, Seth was the recipient of Net Impact’s Member Achievement Award. He is a Henry Crown Fellow of the Aspen Institute.

Seth, his wife and three boys live near Honest Tea's Bethesda, MD headquarters in an eco-friendly house.
Tastings of Honest Tea will be included in this free event, which is presented by the Feliciano Center for Entrepreneurship at Montclair State University.
Register for the event.