MGMT 439’s Team-E Ranks #1 Worldwide in Business Strategy Game

Team-E in MGMT 439-06 tied for #1 in the world in the online Business Strategy Game (BSG) the week of March 31 for the second time out of 4742 teams from 221 colleges/universities. Team members include: Safiya Scott, Kelly Sibrian, Cassandra Sweezy, Stephen Updegrove, Jensen Vizcaino & Madison Wahler. 

BSG is an online game in which student teams run fictitious athletic footwear companies in head-to-head competition against each other. Similar to real athletic footwear companies, the simulation firms operate in a global market, selling branded and private-label products across geographic regions throughout the semester to manage the complexities of production, distribution, marketing, operations, facilities, celebrity endorsements, compensation, training and finance. Each week, the best-performing BSG companies are measured on 4 performance variables, Overall Score, EPS, ROE, and Stock Price. 

“Teams have to develop a strategy and then have to do some deep analytic thinking as to how to execute that strategy and that analytic thinking is one of the main things employers look for,” said Jeffrey J. Monacelli, Assistant Professor on the Management department, who integrates BSG in his MGMT 439 capstone curriculum.