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More than branding and advertising, modern marketing involves ideas, social causes and influence, understanding consumer behavior and predicting demand. Whether local or global, for-profit or nonprofit, business-to-consumer or business-to-business — every business needs to promote their products and services.
Professionals in the marketing field are among those most likely to be promoted to chief executive, chief marketing officer, and other C-suite roles.
The Feliciano School of Business approaches marketing, and other business functions, as hands-on, integrated sets of strategic moves and decisions that are informed by the skills and knowledge that we teach. Find out more about the Feliciano Difference.
Students pursuing this concentration acquire a solid grounding in concepts and practices that help to predict or decipher consumption patterns and build effective marketing strategies using data and other intelligence.
The marketing concentration is your foundation for a challenging and rewarding career in marketing. You’ll learn how to blend creativity with rigorous situation- and data-analysis to develop insightful strategies that deliver value to buyers and sellers.
Dr. Patrali Chatterjee
The marketing concentration provided me with the knowledge to identify my strengths and utilize them in the real world.
Eva Shapiro, Marketing ‘18, Senior Human Resources Generalist, ZeniMax Media
For more than a decade, Enterprise has cultivated a deep connection with the Feliciano School of Business, offering guest speakers and coaches, as well as participating in job fairs to recruit students for internships and permanent positions.
“The Feliciano School of Business curriculum wasn’t around when I was in college, they are setting up students for success.”
Jennifer Santiago, Talent Acquisition Manager
Sana Ajaj, Marketing ’18
Unilever – Senior Customer Replenishment Planner
The Feliciano School of Business transforms today’s students into tomorrow’s business leaders.
Dr. Manveer Mann, professor in the Department of Marketing, shares her opinion on the impact of President Biden’s pandemic announcement on businesses.
Dr. Patrali Chatterjee
Chair – Department of Marketing
Program Assistant – Marketing Department