Students seated in class

B.S. in Business Administration, Marketing

It’s Your Time. To Succeed.

More than branding and advertising, modern marketing involves ideas, social causes and influence, understanding consumer behavior and predicting demand. Whether local or global, for-profit or nonprofit, business-to-consumer or business-to-business — every business needs to promote their products and services.

Professionals in the marketing field are among those most likely to be promoted to chief executive, chief marketing officer, and other C-suite roles.

The Feliciano School of Business approaches marketing, and other business functions, as hands-on, integrated sets of strategic moves and decisions that are informed by the skills and knowledge that we teach. Find out more about the Feliciano Difference.

The Marketing Concentration

The marketing concentration focuses on understanding how customer perceptions and preferences evolve and how to position products or services to satisfy them.

Students pursuing this concentration acquire a solid grounding in concepts and practices that help to predict or decipher consumption patterns and build effective marketing strategies using data and other intelligence.

The marketing concentration is your foundation for a challenging and rewarding career in marketing. You’ll learn how to blend creativity with rigorous situation- and data-analysis to develop insightful strategies that deliver value to buyers and sellers.


Course Catalog & Requirements

The marketing concentration provided me with the knowledge to identify my strengths and utilize them in the real world.

Eva Shapiro, Marketing ‘18, Senior Human Resources Generalist, ZeniMax Media

Employer Spotlight: Enterprise Holdings

For more than a decade, Enterprise has cultivated a deep connection with the Feliciano School of Business, offering guest speakers and coaches, as well as participating in job fairs to recruit students for internships and permanent positions.

“The Feliciano School of Business curriculum wasn’t around when I was in college, they are setting up students for success.”
Jennifer Santiago, Talent Acquisition Manager

Alumni Feature

“The School has helped shape my career path by providing me with a solid foundation and understanding of business from different perspectives. Each of my professors has prepared me by incorporating their real-world experiences into the curriculum. I will carry those experiences with me throughout my career.”

Sana Ajaj, Marketing ’18
Unilever – Senior Customer Replenishment Planner

News and Events

students discussing presentation around a table

The Feliciano Difference

The Feliciano School of Business transforms today’s students into tomorrow’s business leaders.

  • Inclusive, diverse, accessible and supportive learning environment
  • Innovative programs taught by world-class faculty and today’s business leaders

  • Impactful and dynamic teaching that drives student success
  • Immersive real-world internships, co-ops, live case studies, and consulting projects
  • Individual attention, with small class sizes connecting you to peers, faculty, employers and corporate partners

Feliciano Now

Dr. Manveer Mann, professor in the Department of Marketing, shares her opinion on the impact of President Biden’s pandemic announcement on businesses.

Contact Us

Dr. Patrali Chatterjee
Chair – Department of Marketing
Room 592A
Phone: 973-655-7935

Lynda Trainor
Program Assistant – Marketing Department
Room 592
Phone: 973-655-4254

It’s your time. Choose the Feliciano School of Business.