Retail’s exciting transformation from “brick and mortar” to “brick and clicks” not only has forever changed the way we shop, but created new positions for retail graduates. Retailers seek to hire professionals who can use consumer and product data to improve product designs, support customer loyalty programs, launch public relations initiatives, and impact store, catalog, and website sales through strategic planning and management.
Launch a fast-paced career and ensure retail goods are available to customers when and where they want them with a concentration in Retail Merchandising and Management.
The Retail Merchandising & Management Concentration
Retail merchandising refers to marketing activities and retail management practices covering a broad category of goods and services. Our concentration combines retail business fundamentals together with real-time, experiential learning opportunities that allow you to put your learning into practice. Launch a fast-paced career and ensure retail goods are available to customers when and where they want them with a concentration in Retail Merchandising and Management.
“Three benefits the Feliciano School of Business has provided me with is having a well-rounded business degree, a large variety of major and concentration electives to choose from, and insightful professors with strong connections to the field.”
Simona Ackerman ‘19 Assistant Buyer – Burlington Stores, Inc.