Founder and Chief Creative Officer | Bobbi Brown Cosmetics
Bobbi Brown is the Founder and Chief Creative Officer of Bobbi Brown Cosmetics. Bobbi first arrived on the beauty scene in 1991 with the launch of Bobbi Brown Essentials, and changed the face of makeup with ten brown-based lipstick shades created to fill a void in the market of simple, flattering and wearable makeup. Bobbi’s philosophy was simple: “Women want to look and feel like themselves, only prettier and more confident.” Her unique approach to cosmetics was a long-awaited gift for women who wanted a more natural look, and therefore caught the attention of cosmetics empire The Estée Lauder Companies, which acquired Bobbi Brown Cosmetics in 1995.
Today, Bobbi Brown Cosmetics is a global color cosmetics, fragrance and skincare brand with a presence in more than 65 countries and 50 free-standing stores. Bobbi Brown Cosmetics is coveted by world renowned makeup artists, celebrities and style makers who appreciate Bobbi’s unique approach to beauty and her ability to translate the latest trends into wearable, real-life looks.
In addition to running her company, Bobbi regularly shares her expertise on television, in magazines and newspapers, and online. She is Editor-in-Chief of Yahoo! Beauty, Beauty & Lifestyle Editor of Elvis Duran and The Morning Show, a nationally syndicated morning radio show, former Contributing Beauty & Lifestyle Editor of Health magazine, and appears regularly on Good Morning America. A sought after lifestyle expert, Bobbi resonates with diverse audiences and has appeared on high profile shows including The Today Show, Oprah, and The View. Also a New York Times best-selling author, Bobbi has written eight instructional and engaging beauty and lifestyle books. She continues to work editorially and is a permanent fixture backstage at New York Fashion Week, having worked with some of the industry’s most influential designers. In 2013, Bobbi launched an eyewear collection with Safilo, translating her beauty expertise to eyeglasses, sunglasses and readers, to teach women how to select frames that enhance their natural beauty and complement their skin tones and personal style.
Furthering her message of self-confidence, Bobbi launched the Pretty Powerful Campaign in 2010, inspired by her belief that “all women are pretty without makeup—but with the right makeup can be pretty powerful.” Praised by women everywhere, the campaign was the first in the beauty industry to feature before-and-after photos of “real” women. In spring 2013, she further amplified this message with the launch of The Pretty Powerful Campaign for Women & Girls, the brand’s first-ever global charitable initiative aimed at empowering women and girls with education, resources, job skills and work experience to help them “be who they are.”
Bobbi’s impact extends well beyond the beauty and fashion industries. In 2008, she received an honorary doctorate from Montclair State University. In 2010, Bobbi was appointed by President Obama to the Advisory Committee for Trade Policy and Negotiation.
As the brand continues to grow globally, Bobbi’s message remains the same today as it was when she launched in 1991: “The secret to beauty is simple—be who you are.”