triptych of screenshots from TikTok videos

Social Media Ambassadors

About the Team

Established in 2021, the Social Media Ambassador Team is a student creator group within the Content Creator Program focused on producing short-form, vertical video content. Through platforms like @MontclairStateU on TikTok, @Montclair_Reels, and YouTube Shorts, ambassadors highlight Montclair’s campus culture, student experiences, and Red HawkPride in a fast-paced, engaging format designed for today’s social media landscape.

Group Photo of Montclair Social Media Ambassadors

Constantly keeping up with the latest trends, social media strategies, and TikTok community lingo, our Ambassadors keep the University at the forefront of some of the best Higher Education accounts on the platforms.

This team’s content is intended to provide our audience the most authentic look into what happens daily at Montclair. Creating fun insight for current students, prospective students, friends and family, and people discovering our University for the first time.

Apply for the Team

Love to create content for social media? Are you a current student at Montclair State University? If you are interested in becoming a Montclair Social Media Ambassador, you can check out our SMA Job Description (PDF). We accept new applications at the end of each academic year, and those will be posted on the University’s social media channels.

Follow Us/Check Out Our Work

All content created by the group will appear on @MontclairStateU’s TikTok, @Montclair_Reels, and YouTube Shorts pages. Don’t miss out & be sure to give us a follow!

Contact Us

For questions or to learn more about the group, please contact the group’s Advisor and the University’s Social Media Manager, Paul McGroarty

Meet the Ambassadors

Amanda Casto

Headshot of Amanda Casto

Major/Minors: Social Media & Public Relations
Involvement on Campus: N/A

I’m a creative at heart with a passion for social media, content creation, and video editing.I joined the team to create fun, engaging content for the University while connecting with others who share similar ideas and goals. I’m most excited to produce short-form videos and student interviews that highlight student life on campus. This team’s mission is so important to Montclair because it helps shape an inviting, authentic atmosphere where current and prospective students can see the campus and their peers in a new light.

Brianna Alvarez

Headshot of Brianna Alvarez

Major/Minors: Business Administration with a Concentration in Marketing
Involvement on Campus: N/A

With a passion for creating engaging content, I aim to help students experience #RedHawkPride through the screen. I’m excited to produce short-form videos and photos that allow prospective students to envision their future as part of our community. This team’s mission is especially meaningful to Montclair because it highlights our welcoming spirit and reinforces that everyone has a place here.

Ethan Limbo

Headshot of Ethan Limbo

Major/Minors: Social Media & Public Relations
Involvement on Campus: N/A

I’m passionate about creating content that helps others, and I aim to highlight the many resources available to Red Hawks at Montclair. I joined the team to showcase helpful tools and services on campus that students may not know about or fully utilize. I’m excited to create content that supports students as they navigate the challenges of college life.

Grace Farro

Headshot of Grace Farro

Major/Minors: Business Administration with a Concentration in Marketing and a Minor in Professional Selling
Involvement on Campus: Peer Connect Program Mentor (Feliciano School of Business), President of Epsilon Delta Epsilon, Digital Marketing Intern for Office of Global Engagement, University Fellow (Feliciano School of Business), Board Member of Professional Selling Club

I’m a student who loves storytelling through video and capturing real moments on campus. I joined the team to show what life at Montclair is really like—from major events to everyday experiences. I enjoy creating content that feels natural, engaging, and authentic. This team is important because it gives students a real voice and helps build a stronger sense of community.

Josmary Ozuna

Major/Minors: Business Administration with a Minor in Marketing
Involvement on Campus: Community Assistant for Residence Life, Publicist for Ladies First (Women’s Empowerment Club)

As a transfer student at Montclair with a passion for creating content and building connections, joining the team felt like the perfect way to share my journey. In a short time, this campus has truly become home, and I’m excited to highlight what makes it so special. Through my content, I hope to inspire other students—especially fellow transfer students—to see that Montclair can be the perfect place for them, too.

Julia Sanchez

Screenshot of Julia Sanchez

Major/Minors: Sports Communications
Involvement on Campus: CCM Student Mentoring Program, SBCE One Square Mile Summer Program Ambassador

My goal is to showcase all of the great opportunities Montclair has to offer—even as a commuter. I once believed that the full college experience only came from living on campus, but I want to highlight the success students can achieve here regardless, along with the many resources the University provides. Through my content, I hope to show that everyone can experience #RedHawkPride.

Kate Cotter

Headshot of Kate Cotter

Major/Minors: Social Media & Public Relations
Involvement on Campus: Delta Phi Epsilon Sorority

I’m passionate about creating content that highlights the student experience at Montclair State University. Through my videos, I hope to showcase what makes our campus unique and help prospective students envision themselves here. This team plays an important role in connecting current and #FutureRedHawks by sharing what makes Montclair such a welcoming community.

Madeline Lozano

Headshot of Madeline Lozano

Major/Minors: Journalism & Digital Media with a Minor in Political Communication
Involvement on Campus: WMSC, Montclair Focus

I’m passionate about trying new things, stepping out of my comfort zone, and making the most of every opportunity—which is exactly why I joined the team. I love creating fun, uplifting content that showcases personality and spreads good vibes. Whether it’s reels, short clips, or creative photo content, I’m all about making people smile and feel connected. By sharing real student experiences and stories, we can help others see why Montclair could be the perfect place for them, too.

Marianne Tassinari

Headshot of Marianne Tassinari

Major/Minors: Social Media & Public Relations
Involvement on Campus: Team Pebbles, Swim and Dive Team

I’m a hardworking individual who strives to challenge myself, embrace new experiences, and live life to the fullest. I enjoy using photography to inspire and motivate others, and I hope that being a Social Media Ambassador allows me to expand that influence. Becoming a Red Hawk was one of the best decisions I’ve made, and I’m excited to use my talents and skills to create content that highlights everything Montclair has to offer for prospective students.

Nicole Passero

Headshot of Nicole Passero

Major/Minors: Journalism and Digital Media
Involvement on Campus: Station Manager at WMSC Radio, Admissions Ambassador

As someone who’s spent a lot of time behind the mic at WMSC, I’ve developed a strong passion for the media industry and enjoy using different platforms to entertain and uplift others. I joined the team to give viewers an authentic look into student life at Montclair and to provide moments of joy and escape from everyday stress. When I came to campus unsure of my career path, I discovered countless resources that helped me grow both personally and professionally, and I want to highlight that journey for others. This team plays an important role in keeping the University connected and current, helping students feel seen and heard in a fast-moving digital world.

Sarah Potter

Headshot of Sarah Potter

Major/Minors: Social Media and Public Relations with a Minor in Leadership Development Through Civic Engagement
Involvement on Campus: Co-Manager of Hawk Squad, Community Assistant for Residence Life, PRSSA, and Honors Program Mentor

I joined the team to share real moments, real people, and everything that makes being a Red Hawk so memorable. I truly love my experience at Montclair and want others to see what makes this campus special. I’m excited to create content that reflects the energy, spirit, and sense of community I’ve found here, and I believe this team plays an important role in showing prospective students what Montclair is really all about. I hope the content we create inspires #FutureRedHawks to picture themselves here, just like I once did.

Sara Escamilla

Headshot of Sara Escamilla

Major/Minors: Social Media & Public Relations with a Minor in Business
Involvement on Campus: N/A

I’m passionate about creating engaging content and telling stories through digital media. I love highlighting the everyday moments that make Montclair special and connecting with students across campus. I joined the team to help prospective Red Hawks experience campus life through an authentic, student-driven perspective. I’m especially excited to create reels, photo content, and behind-the-scenes videos that showcase student experiences, events, and campus culture.

Savannah Barillari

Headshot of Savannah Barillari

Major/Minors: Social Media & Public Relations
Involvement on Campus: Her Campus

From an early age, I discovered a love for creating social media content—not just for fun, but as a way to inform and connect with others through a screen. I enjoy meeting new people, trying new things, and, like many, spending hours scrolling through social media. Joining this team in my first year gave me the opportunity to learn from and look up to peers who were already part of the program, while also supporting my major. I especially enjoy creating interview-style videos, which I find both engaging and entertaining, and as a big foodie, I’m always excited to shoot content centered around food. Being part of this team gives me the chance to have fun, grow, and develop new skills that will support my future endeavors.

Tyler Hickman-Taylor

Headshot of Tyler Hickman-Taylor

Major/Minors: Communication and Media Studies
Involvement on Campus: Marketing Club, Tennis Club Team

Coming from an athletic background with a passion for fitness, travel, fashion, and good food, I also love creating content and collaborating with others. I’m excited to produce engaging reels, TikToks, and more that give both current and prospective students a real feel for life on campus. College is the perfect place to discover who you are within a large community, and being part of the team allows me to showcase everything the University has to offer.