Colors

Primary

Our color palette expresses the University’s personality and pride. These colors are used to create a consistent and visual identity. The University’s signature color is red. Red and black are our primary university colors.

Secondary

For added flexibility and vibrancy, our secondary palette offers complementary color options, which can add dimension or be used as accents. These colors may be used in a limited application (10-15%) for any print collateral to highlight, emphasize or to fill “copy containers.”

Please note that with the exception of our Cool Gray 8, these colors are not for web use. The website uses only red, black and gray as indicated by their HTML hexcode listed.