Digital sign on Valley Road outside the entrance to the Montclair State University campus

Valley Road Sign

Located on the corner of Valley Road and Normal Avenue, Montclair State’s digital sign is used to inform the University community and the public about University events and activities, and to promote its programs and achievements. The sign displays images as well as text, and its highly visible location makes it ideal for letting people know what is happening at the University.

University Communications and Marketing manages the messages displayed on the sign and posts those that are of general interest and open to all students, faculty, staff and members of the surrounding communities. We will accept requests to place messages about University activities, events or programs on the sign provided they are open to all members of the University community and the public.

Messages

The digital sign displays messages as graphic images rather than typed text. For this reason, even for a message composed entirely of text, we create it as a graphic image. Since it is a graphic, there is technically no limit to the number of words that can go in a message, but we recommend that messages be as short as possible so that the words may be large enough for motorists to read easily.


Valley Road Sign Policy

Purpose and Scope:

The Montclair State University digital sign located at the corner of Valley Road and Normal Avenue is a promotional and informational tool designed to inform the University community and the public about the institution’s events and activities, and to promote its programs and achievements. This policy provides guidelines for usage and access to the sign.

Responsibility:

University Communications and Marketing is responsible for the digital sign and will process requests and manage all messages. The division reserves the right to determine which messages are displayed on the sign and to edit messages for length and content.

Messages:

Messages displayed on the digital sign should be of general interest to the University community and the public. If the message is for an event, the event must be sponsored by the University or an approved partner and open to the public. The sign is not to be used for personal messages of any kind, or for promoting events and programs that are only open to students, faculty or staff.

Procedure:

Requests to have messages that adhere to the guidelines above displayed on the sign may be made to University Communications and Marketing as follows: