The Certificate is intended for college graduates who want to enhance their marketability to employers by demonstrating their ability to:
- conduct surveys, interviews and focus groups
- collect and analyze data
- prepare reports
- lead projects
- present information to others graphically
- use data collection and management software such as SPSS, R, Invivo and Qualtrics
Current labor trends show that these skills are in greatest demand in Market Research, Survey Research, Sales, Management Analysis, Human Resources, Operations Research, and Policy Evaluation and Analysis.