Students in the program gain valuable skills in survey writing, focus groups moderating, ethnographic research, data analysis and data and text mining. They can tailor their program by taking electives in social policy research, business analytics, communications and media, or earth and environmental sciences. As a 30-credit degree, it can be completed in just 16 months, and seamlessly paired with Graduate Certificates in Business Analytics and Data Collection and Management. Students learn to use software like SPSS, R, Qualtrics and NVivo to analyze data and make evidence based decisions. The Master’s can also become a stepping stone to a PhD.
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The degree is appropriate for career titles such as Social Policy Analyst, Market Researcher, Data Consultant, Survey Researcher, Interviewer, Focus Group Moderator, Social Science Researcher, Data Analyst, Community Relations Specialists, Evaluation Researcher, Community and Social Service Specialist, Program Analyst, Government Affairs, and more.