Fashion Merchandising

  • Minor
Student holds up a piece of printed fabric.

Master the business of style. The Fashion Merchandising Minor is ideal for students who want to understand the business side of fashion and build careers in retail, wholesale, or brand marketing. In just 18 credits, you'll develop skills that span the full fashion product lifecycle—from importing and buying to branding and distribution.

Coursework covers advertising, consumer demographics, trend forecasting, and retail operations, giving you practical business competencies that translate directly to industry. Graduates leave ready to work across the full range of fashion business environments, from global brands to family-owned retailers.
 

Program Highlights

  • Focus on wholesale, retail, and brand marketing strategies
  • Coursework in importing/exporting, advertising, and buying
  • Training in branding for diverse demographics
  • Trend forecasting to anticipate market demands
  • Exploration of retail operations, including family businesses and franchises
  • Industry-relevant skills valued by fashion employers
  • Faculty with expertise in fashion marketing, merchandising, and retail management

See the curriculum.

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