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Master's in Digital Marketing Analytics - Online & Hybrid

Montclair’s Master of Science in Digital Marketing Analytics provides an immersive educational experience for both marketing professionals and those entering the field. Turn real-world data and intelligence into campaigns that align with consumer needs to drive organizational growth while learning to leverage data to generate meaningful insights.

This affordable STEM-designated 30-credit program comprises two stackable certificates: Business Analytics & Artificial Intelligence and Digital Marketing. It also includes two capstone courses, designed to demonstrate subject mastery and provide opportunities to solve real-world problems and to work on practical projects.

The MS in Digital Marketing Analytics may be completed in a Full-time Hybrid or Part-time Online format in 16-21 months.

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Upgrade Your Skill Set

The marketing profession continues to embrace big data and the stakes have never been higher. Marketers who can effectively analyze and utilize information for the advancement of their products and services will gain a significant competitive advantage in the marketplace.

Build 21st Century Skills by Learning How To:

  • Turn customer behaviors into business data
  • Recognize and distinguish the components and technologies encompassing the contemporary digital marketing environment
  • Use computer programming languages like Python, Power BI and R to conduct exploratory data analysis and creative visualizations
  • Analyze ROI and marketing trends through digital marketing spend
  • and more

Who Is Montclair’s MS in Digital Marketing Right For?

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Marketing Professionals

Deepen your understanding of analytics, optimize campaigns, improve ROI and leverage data for more effective strategies, all while positioning yourself for future professional career opportunities.

 

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Strategists, Technologists & Analysts

If you have a background in Data Analysis, Marketing Strategy, Business Analysis or Technology — or if you just love to work with numbers — you will appreciate how to build skills that combine marketing, technology, and data analysis into a cohesive, relevant format.

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Business & Marketing Grads

Bolster your Business and Marketing undergraduate degree and gain a competitive advantage. The program’s balanced blend of analytics and digital marketing content ensures that you will gain real-world, transferable knowledge.

Don’t Miss Out

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Finish in Less Than Two Years

This 30-credit program can be completed in less than two years, so you can finish fast to advance your career.

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Enhance Your Resume

This STEM-designated program develops in-demand quantitative skills that will enhance your resume and empower you to advance your career.

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Increase Retention and Understanding

Acquire the confidence to put what you learn into practice in the real world with this program’s immersive learning model.

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Contact Us

Whether you’re ready to start your application or just trying to learn more about the MS in Digital Marketing Analytics program, don’t hesitate to reach out – we’re always here to help.

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