Patrali Chatterjee

Biography

Dr. Patrali Chatterjee is Chairperson and Professor of the Department of Marketing and Graduate Coordinator of the Digital Marketing Program at the Feliciano School of Business, Montclair State University. Dr. Chatterjee is President of the American Collegiate Retailing Association, the leading academic association for retailing educators worldwide. Prior to joining Montclair State University, Dr. Chatterjee was Vice Chair and Assistant Professor, Department of Marketing at Rutgers Business School, Rutgers University. She holds a Ph.D. in Marketing from the Owen School of Management, Vanderbilt University. Prof. Chatterjee's research interests include customer insights and marketing analytics, clickstream data modeling, customer equity management, omnichannel retail strategy, and digital/social/mobile marketing.
Dr. Chatterjee's research has appeared in several books and academic journals including Advances in Consumer Research, Information Systems Research, International Journal of Advertising, Journal of Business Research, Journal of Computer-Mediated Communication, Journal of Electronic Commerce Research, Journal of Product and Brand Management, Marketing Science and the Review of Economics and Statistics. Her research has been reported in news and business media outlets like Fast Company, The Wall Street Journal, Stanford Innovation Review, Time, The Star-Ledger, and WalletHub.com among others. She is co-author of Retail Management: A Strategic Approach published by Pearson.
She has served as conference chair and session chair, reviewer, and associate editor for several academic journals and the Harvard Business School Publishing and had coedited issues for several academic journals including the Journal of Research in Interactive Marketing and the Journal for Advancement in Marketing Education. She was involved as an Inaugural Professor in the Google Online Marketing Challenge, a global competition aimed at training students in developing and executing online advertising campaigns for nonprofits and entrepreneurs. Prof. Chatterjee has consulted for several organizations including CIT Group, Dick’s Sporting Goods, Google Create, NJ Department of Environmental Protection, Spencer Savings Bank among others.

Education

• BS, University of Bombay
• MS, University of Bombay
• MMS, University of Bombay
• PhD, Vanderbilt University

Resume/CV

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Research

Digital advertising research and measurement, clickstream data modeling, digital platform competition, pricing and promotions, customer relationship management, and social media marketing.

Publications

• Journal Article: D. Hoffman, T. Novak, P. Chatterjee (1996). Commercial Scenarios for the Web: Opportunities and Challenges. The Journal of Computer-Mediated Communication
• Book Chapter: P. Chatterjee (2001). Beyond CPMs and Clickthroughs: Understanding Consumer Interaction with Web Advertising . Internet Marketing Research: Theory and Practice
• Conference Proceedings: P. Chatterjee (2001). Online Reviews – Do Consumers Use Them?. Advances in Consumer Research
• Journal Article: P. Chatterjee, S. Basuroy (2001). From Bricks-and-Mortar to Clicks-and-Mortar: How Traditional Retailers Can Leverage Online Market Opportunities through Internet Malls. Journal of Shopping Center Research
• Other: P. Chatterjee, R. Torres (2000). Co-Branding Alliances in Online Environments. The Rutgers Scholar
• Book Chapter: D. Hoffman, T. Novak, P. Chatterjee (1997). Commercial Scenarios for the Web: Opportunities and Challenges. New Tools for New Times: Electronic Commerce - Profiting from Business Online
• Book Chapter: D. Hoffman, T. Novak, P. Chatterjee (1997). Commercial Scenarios for the Web: Opportunities and Challenges. Readings in Electronic Commerce
• Journal Article: P. Chatterjee, J. Butler (1997). Tests of the Specification of Univariate and Bivariate Ordered Probit. The Review of Economics and Statistics
• Journal Article: P. Chatterjee (2006). Cross-Channel Product Ordering and Payment Policies in Multichannel Retailing: Implications for Shopping Behavior and Retailer Profitability. Journal of Shopping Center Research
• Conference Proceedings: P. Chatterjee (2006). If I Only Had it Earlier! Consumer Response to Advertised and Surprise Next Purchase Coupons. Behavioral Pricing Conference Proceedings
• Journal Article: P. Chatterjee (2008). Are Unclicked Ads Wasted? Immediate and Long-Term Impact of Banner and Pop-Uo Ads on Communication Outcomes. Journal of Electronic Commerce Research
• Conference Proceedings: P. Chatterjee (2007). Forced vs. Voluntary Exposure Web Ads: Impact of Ad Avoidance on Communication Outcomes. Advances in Consumer Research
• Journal Article: P. Chatterjee (2007). Advertised versus Unexpected Next Purchase Coupons: Consumer Satisfaction, Perceptions of Value and Fairness. Journal of Product and Brand Management
• Journal Article: P. Chatterjee, D. Hoffman, T. Novak (2003). Modeling the Clickstream: Implications for Web-Based Advertising Efforts. Marketing Science
• Journal Article: P. Chatterjee (2002). Interfirm Alliances in Online Retailing. Journal of Business Research
• Journal Article: H. Tuckman, P. Chatterjee, D. Muha (2004). Nonprofit Websites: Prevalence, Usage and Commercial Activity. Journal of Nonprofit and Public Sector Marketing
• Conference Proceedings: P. Chatterjee (2005). Changing Banner Ad Executions on the Web: Impact on Clickthroughs and Communication Outcomes. Advances in Consumer Research
• Conference Proceedings: P. Chatterjee (2008). Comparison Shopping, Satisfaction and Recommending Behavior. Proceedings of the Annual INFORMS Marketing Science Conference
• Conference Proceedings: P. Chatterjee (2008). Reduced Prices or Reduced Shipping? Implications of Promotion Formats on Online Shopping Behavior. Behavioral Pricing Conference
• Book Chapter: P. Chatterjee (2008). Returns on E-Branding Investment: Linking Pre-Acquisition Marketing Activity to Customer Profitability. Contemporary Research on E-Branding/ Idea Group Publishing
• Conference Proceedings: P. Chatterjee (2009). Multiple-Channel and Cross-Channel Shopping Behavior. Proceedings of the 2009 Academy of Marketing Science Retailing Conference
• Conference Proceedings: P. Chatterjee (2009). Differential Consumer Response to Bundled and Partitioned Prices – The Role of Shipping Charges. Proceedings of the 2009 Academy of Marketing Science Retailing Conference
• Journal Article: P. Chatterjee (2010). Multiple-Channel and Cross- Channel Shopping Behavior: The Role of Consumer Shopping Orientation. Marketing Intelligence and Planning
• Journal Article: P. Chatterjee (2009). Green Brand Extension Strategy and Online Communities. Journal of Systems and Information Technology
• Journal Article: P. Chatterjee (2010). e-Service Brand Extensions: The Role of Perceived Fit and Category Usage Level on Adoption. Journal of Service Science
• Conference Proceedings: P. Chatterjee (2010). Customized Online Promotions: Moderating Effect of Promotion Type on Deal Value, Perceived Fairness, and Purchase Intent. Proceedings of the 2010 International Academy of Business Research Conference
• Conference Proceedings: P. Chatterjee, Y. Wang (2010). Online Comparison Shopping Behavior of Travel Consumers. Proceedings of the 2010 Northeast Business & Economics Association (NBEA)
• Journal Article: P. Chatterjee (2010). Consumer Response to Promotions in the Presence of Surcharge: Implications for Online Retailing. Journal of Customer Behaviour
• Journal Article: P. Chatterjee, J. McGinnis (2010). Customized Online Promotions: Moderating Effect of Promotion Type on Deal Value, Perceived Fairness, and Purchase Intent. Journal of Applied Business Research
• Conference Proceedings: P. Chatterjee, M. Kay (2010). Green Brand Extensions: The Role of Attribute-Product Schema Incongruity on the Processing of Environmental Claims. Proceedings of the 2010 Northeast Business & Economics Association
• Journal Article: P. Chatterjee (2010). Causes and Consequences of “Order Online Pick Up In-Store” Shopping Behavior. International Review of Retail, Distribution and Consumer Research
• Journal Article: P. Chatterjee (2011). Drivers of New Product Recommending and Referral Behaviour on Social Network Sites. International Journal of Advertising
• Conference Proceedings: P. Chatterjee (2011). E-Commercialization in the Non-Profit Sector: Adoption of Incremental and Radical Innovations. Proceedings of the Annual 2011 Winter AMA Marketing Educators Conference
• Conference Proceedings: P. Chatterjee, A. Mukherjee (2010). Use of Internet projects to enhance analytical skills in undergraduate marketing course. Proceedings of the 2010 Sloan-C 16th Annual International Conference on Online Learning – Learning Effectiveness
• Journal Article: P. Chatterjee (2011). Can Unconscious-Conscious Processing Sequences Enhance Ad Exposure Outcomes?. Journal of Brand Management
• Journal Article: P. Chatterjee (2011). Framing Online Promotions: Shipping Price Inflation and Deal Value Perceptions. Journal of Product and Brand Management
• Conference Proceedings: P. Chatterjee, A. Mukherjee (2011). Impact of online community relationship on new product recommending behavior. Proceedings of the American Marketing Association Marketing Educators Conference
• Conference Proceedings: P. Chatterjee (2011). Use of Social Media Dashboards in Undergraduate Quantitative Methods Course. 17th Annual Sloan Consortium International Conference on Online Learning
• Journal Article: P. Chatterjee, Y. Wang (2012). Online Comparison Shopping Behavior of Travel Consumers. Journal of Quality Assurance in Hospitality & Tourism
• Journal Article: P. Chatterjee, L. Mather (2013). How Marketers Leverage Signals of UGC Information Value in Customer Acquisition. MIS Quarterly
• Journal Article: P. Chatterjee (2012). The Role of Varying Information Quantity in Ads on Immediate and Enduring Cross-Media Synergies. Journal of Marketing Communications
• Conference Proceedings: Y. Limbu, P. Chatterjee, C. Jayachandran (2014). Asymmetric Relationship between Reference Group Influence on Pro-Health and Deviant Behaviors of Base of Pyramid Consumers. Association for Consumer Research
• Journal Article: A. Ding, S. Li, P. Chatterjee (2015). Learning User Real-Time Intent for Optimal Dynamic Webpage Transformation. Information Systems Rresearch
• Journal Article: P. Chatterjee, A. Kumar (2017). Innovating the Retail Curriculum for Future Careers in Retail. Journal for Advancement of Marketing Education
• Book: B. Berman, J. Evans, P. Chatterjee (2017). Retail Management: A Strategic Approach. Pearson Publishing
• Journal Article: P. Chatterjee, H. Tuckman (). Performance Implications of Radical and Disruptive Innovations: E-Commercialization of the Non-Profit Sector. Journal of the Academy of Marketing Sciences
• Conference Proceedings: P. Chatterjee (2017). Should Simulations be used in Accelerated MBA Courses?. Marketing Management Association
• Conference Proceedings: P. Chatterjee (2017). Marketing Analytics is the New Cool! Effectiveness of Inquiry-Based Learning Approach in Quantitative Marketing Courses. Marketing Management Association
• Conference Proceedings: P. Chatterjee (2020). Advertising on Retail Websites: Implications for Channel Conflict. American Collegiate Retail Association
• Journal Article: P. Chatterjee, Y. Xie (). Comparison Shopping and Referral Intentions: Differences in Post-decision Evaluations among Purchasers and Non-Purchasers. Marketing Science
• Journal Article: P. Chatterjee, A. Kumar (2017). Consumer Willingness to Pay Across Retail Channels. Journal of Retailing and Consumer Services
• Journal Article: P. Chatterjee (). How Marketers Leverage Signals of UGC Information Value in Customer Acquisition.
• Conference Proceedings: P. Chatterjee, M. Mann (2017). Lifestyle versus Financial Constraints of Pet Ownership: Implications For Discretionary Spending Online. Proceedings of the Annual 2017 Summer AMA Marketing Educators Conference
• Conference Proceedings: P. Chatterjee (). Advertising on Retail Platforms:Implications for Channel Conflict. Quantitative Marketing and Economics
• Journal Article: P. Chatterjee (). Online Food Delivery Platforms- Raiding or Rescuing Independent Businesses during COVID. Journal of Retail and Consumer Services

Honors & Awards

• Talent Development Award, University of Bombay ( 1987)
• Faculty Advisor - Google Online Marketing Challenge Semi-finalist group, Google, Inc. (August 2009)
• Doctoral Research Fellow, Vanderbilt University ( 1993)
• Graduate Scholarship, University of Bombay ( 1989)
• Doctoral Research Scholar, National Science Foundation ( 1996)
• Doctoral Consortium Fellow, American Marketing Association ( 1996)
• Best Paper Award at the AMS/ACRA Retailing Conference, Academy of Marketing Sciences (September 2009)
• Outstanding Paper Award Winner: Literati Network Awards for Excellence 2010, Emerald Group Publishing Limited (May 2010)
• Best Paper Nominee, AMA/ACRA Retailing Conference, The American Marketing Association (March 2015)
• Invited Speaker, ANA Education Foundation (February 2019)
• Co-Chair, AMA/ACRA Retailing Conference, The American Marketing Association ( 2016)
• Judge, 19th Annual ANA Multicultural Excellence Awards, Association of National Advertisers (August 2019)
• Invited Atendee, Association of North America Higher Education International (May 2019)
• Judge, 20th Annual ANA Multicultural Excellence Awards, Association of National Advertisers (September 2020)
• Faculty Advisor - Google Online Marketing Challenge Top Marketer Award, Google Inc. (September 2020)
• Judge, 2020 Annual AMA Case Competition - PODS, American Marketing Association (December 2020)
• Judge, 2021 AMA ICC Case Competition - Amazon Prime Student, American Marketing Association (December 2021)
• Judge, 22nd Annual ANA Multicultural Excellence Awards, Association of National Advertisers (August 2022)
• Judge, 23nd Annual ANA Multicultural Excellence Awards, Association of National Advertisers (June 2023)