Yiying Zhu

  • Assistant Professor Management
Email
zhuyi@montclair.edu
Location
Montclair Campus > School of Business > Room 359

Biography

Yiying Zhu is an assistant professor of management at the Feliciano School of Business, Montclair State University. She received her PhD from Jones Graduate School of Business, Rice University. Her research centers on technology innovation and entrepreneurship, with a particular focus on their role in driving social impact (e.g., sustainability, social mobility, and inclusivity).

Publications

  • Journal Article: Y. Zhu (2025). The TikTok Miracle: Cracking the Code of TikTok’s Platform Strategy. Strategy and Leadership
  • Journal Article: Y. Hou, Y. Zhang, Y. Zhu (2025). The TikTok miracle: cracking the code of TikTok’s platform strategyhttps://www.emerald.com/sl/article-abstract/53/5/557/1256187/The-TikTok-miracle-cracking-the-code-of-TikTok-s?redirectedFrom=fulltext. Strategy & Leadership
  • Journal Article: K. Odziemkowska , Y. Zhu (). How Social Movements Catalyze Firm Innovation. Organization Science
  • Journal Article: Y. Zhu (2025). Gender and social entrepreneurship fundraising: A mission drift perspective. Organizational Behavior and Human Decision Processes