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Dr. Charles Feldman Notes Connection with Chocolate and Valentine’s Day

Posted in: College News and Events

Chocolate maker Richard Cadbury began packaging his company's chocolate confections in heart-shaped boxes in 1861.

In Western culture, romantic letters have been part of Valentine’s Day since the Middle Ages.  The connection between chocolate and Valentine’s Day, on the other hand, is a fairly recent one by historical standards, reaching back fewer than 200 years.

Having access to chocolate was a way for the ruling class to assert their dominance, and as such was “associated with masculinity and virility,” according to Dr. Charles Feldman, Professor in the Nutrition and Food Studies Department.