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Business Italian Style 2: Business Italian Students Interview Local Entrepreneurs for the Newspaper La Voce di NY

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Given the success of the “Business Italian Style” project (over 100,000 views for the articles and the videos produced by students of Italian and Media in the fall of 2014), the Inserra Chair and the Italian Program have launched “Business Italian Style 2.” The semester-long project, developed within the ITA321 Business Italian course taught by Dr. Enza Antenos and in connection to the Critical Made in Italy Part 2: Food – Sustainability and Bio-technologies event (March 21), had a specific focus on Made in Italy and Food.

This year’s interviews included Eataly USA’s Head Buyer Dino Borri, Italian American celebrity chef Lidia Bastianich and businessman Andrea Illy, chairman of illycaffe’ and Altagamma Foundation. Read the articles (in English and Italian) and see the videos published by the newspaper La Voce di New York.

The main goal of this initiative is to actively link the study of Italian language and culture to local Made-in-Italy businesses. The students from the Business Italian course prepared for, conducted, produced, and edited these interviews.

The Fall 2014 project included prominent business people and creators in four key Made-in-Italy sectors (design, fashion, art, and food). The final product was four subtitled video interviews and related articles in Italian published in La Voce di New York.

The program also included a meeting with La Voce di New York deputy editor Maurita Cardone who gave a lecture titled “Business and Food Made in Italy: Video-Interview, Goals and Strategies,” held on Thur. Feb. 16, 4 to 6:30pm (SCH104).